{"id":8971,"date":"2026-04-02T09:55:37","date_gmt":"2026-04-02T07:55:37","guid":{"rendered":"https:\/\/ks-cs.ch\/?p=8971"},"modified":"2026-04-02T11:19:27","modified_gmt":"2026-04-02T09:19:27","slug":"actualites-de-ks-cs-communication-suisse","status":"publish","type":"post","link":"https:\/\/ks-cs.ch\/fr\/actualites-de-ks-cs-communication-suisse\/","title":{"rendered":"Actualit\u00e9s de KS\/CS Communication Suisse"},"content":{"rendered":"
\ud83d\uddf3\ufe0f D\u00e9cisions au cours du premier trimestre 2026<\/h5>\n

Tout d\u2019abord, il faut souligner le vote sur l\u2019initiative de r\u00e9duction de moiti\u00e9 de la redevance radio-tv, sur laquelle le peuple s\u2019est prononc\u00e9 le 8 mars. Les avis \u00e9taient partag\u00e9s \u00e0 l\u2019approche du scrutin. Les espaces publicitaires de la SSR constituent toutefois un \u00e9l\u00e9ment important du march\u00e9 publicitaire suisse. L\u2019initiative les aurait menac\u00e9s directement. Nous sommes donc satisfaits de cette d\u00e9cision claire du peuple.<\/p>\n

La consultation sur la nouvelle loi sur les plateformes de communication et les moteurs de recherche (LPCM), ouverte l\u2019ann\u00e9e derni\u00e8re par le Conseil f\u00e9d\u00e9ral, a \u00e9galement \u00e9t\u00e9 importante. Au sein de KS\/CS, nous avons nous aussi pris position sur ce sujet, comme vous pouvez le lire en d\u00e9tail\u00a0ici<\/a>. Nous saluons cette proposition dans son principe, mais nous avons formul\u00e9 diverses remarques. Nous estimons qu\u2019il est juste que les grandes plateformes technologiques internationales soient davantage mises \u00e0 contribution afin d\u2019accro\u00eetre la transparence et la responsabilit\u00e9 de la communication num\u00e9rique. Dans le m\u00eame temps, il convient d\u2019\u00e9viter toute surr\u00e8glementation.<\/p>\n

Lors de la session de printemps, le Conseil national a clairement rejet\u00e9 la motion 25.4363 visant \u00e0 \u00ab ratifier la Convention-cadre de l\u2019OMS pour la lutte antitabac \u00bb. KS\/CS s\u2019est \u00e9galement prononc\u00e9e contre et s\u2019est fortement mobilis\u00e9e en amont pour s\u2019y opposer. Avec ce rejet, ce dossier est d\u00e9sormais class\u00e9.<\/p>\n

D\u2019ici la session extraordinaire, puis la session d\u2019\u00e9t\u00e9, plusieurs s\u00e9ances de commissions auront lieu. Nous les suivrons de pr\u00e8s au cas o\u00f9 des dossiers pertinents le secteur de la publicit\u00e9 seraient inscrits \u00e0 l\u2019ordre du jour. Si n\u00e9cessaire, nous fournirons aux parlementaires des prises de position. Nous vous tiendrons toujours inform\u00e9s via notre newsletter politique, qui para\u00eet toutes les 2 semaines.\u00a0Inscrivez-vous ici !<\/a><\/p>\n

\ud83d\udc40 Que signifient les r\u00e9sultats des \u00e9lections \u00e0 Zurich pour la publicit\u00e9 ext\u00e9rieure ?<\/strong><\/h5>\n

Enfin, le 8 mars, les \u00e9lecteurs de la ville de Zurich ont proc\u00e9d\u00e9 \u00e0 l\u2019\u00e9lection du Conseil communal et du Conseil municipal. Malheureusement, il n\u2019a pas \u00e9t\u00e9 possible de briser la majorit\u00e9 de gauche. Le d\u00e9partement des b\u00e2timents, charg\u00e9 de la mise en \u0153uvre de la motion GR n\u00b0 2024\/178 (interdiction de la publicit\u00e9 ext\u00e9rieure num\u00e9rique et r\u00e9duction de la publicit\u00e9 ext\u00e9rieure analogique), sera d\u00e9sormais r\u00e9parti entre les Conseillers municipaux \u00e9lus. Cette d\u00e9cision est d\u00e9terminante pour nous.<\/p>\n

Le Conseil municipal de Zurich devrait annoncer la r\u00e9partition des d\u00e9partements en mai. KS\/CS suivra cette d\u00e9cision de pr\u00e8s.<\/p>\n

\ud83d\udcc5 Invitation \u00e0 l’assembl\u00e9e g\u00e9n\u00e9rale des membres KS\/CS 2026<\/strong><\/h5>\n

L\u2019Assembl\u00e9e g\u00e9n\u00e9rale annuelle de KS\/CS aura lieu le 19 mai \u00e0 partir de 13h45 au Casino de Berne. Lors de la partie technique publique qui suivra, le Conseiller f\u00e9d\u00e9ral Albert R\u00f6sti adressera un message aux participants. Le Pr\u00e9sident du groupe parlementaire \u00ab March\u00e9 et publicit\u00e9 \u00bb, le Conseiller national Gregor Rutz, rendra compte des travaux parlementaires et le Pr\u00e9sident des \u00e9diteurs, Andrea Mas\u00fcger, donnera un bref expos\u00e9 sur le th\u00e8me \u00ab Journalisme et publicit\u00e9 \u00bb. La pr\u00e9sentation des statistiques publicitaires par Roland Ehrler, directeur de l\u2019ASA, cl\u00f4turera l\u2019apr\u00e8s-midi. Je me r\u00e9jouis de rencontrer bon nombre d\u2019entre vous \u00e0 cette occasion. Inscrivez-vous ici.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Le 1er trimestre 2026 est d\u00e9j\u00e0 termin\u00e9. Les 3 premiers mois de l’ann\u00e9e ont \u00e9t\u00e9 riches en \u00e9v\u00e9nements sur le plan politique.<\/p>\n","protected":false},"author":6,"featured_media":7708,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[12],"tags":[],"class_list":["post-8971","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nouvelles"],"yoast_head":"\nActualit\u00e9s de KS\/CS Communication Suisse - KS\/CS Communication Suisse<\/title>\n<meta name=\"description\" content=\"Tout d\u2019abord, il faut souligner le vote sur l\u2019initiative de r\u00e9duction de moiti\u00e9 de la redevance radio-tv, sur laquelle le peuple s\u2019est prononc\u00e9 le 8 mars. Les avis \u00e9taient partag\u00e9s \u00e0 l\u2019approche du scrutin. Les espaces publicitaires de la SSR constituent toutefois un \u00e9l\u00e9ment important du march\u00e9 publicitaire suisse. L\u2019initiative les aurait menac\u00e9s directement. Nous sommes donc satisfaits de cette d\u00e9cision claire du peuple.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ks-cs.ch\/fr\/actualites-de-ks-cs-communication-suisse\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Actualit\u00e9s de KS\/CS Communication Suisse - KS\/CS Communication Suisse\" \/>\n<meta property=\"og:description\" content=\"Tout d\u2019abord, il faut souligner le vote sur l\u2019initiative de r\u00e9duction de moiti\u00e9 de la redevance radio-tv, sur laquelle le peuple s\u2019est prononc\u00e9 le 8 mars. 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