{"id":7559,"date":"2025-05-31T15:07:47","date_gmt":"2025-05-31T13:07:47","guid":{"rendered":"https:\/\/ks-cs.ch\/?p=7559"},"modified":"2025-05-31T15:21:31","modified_gmt":"2025-05-31T13:21:31","slug":"news-politiques-actualites-sur-la-session-dete","status":"publish","type":"post","link":"https:\/\/ks-cs.ch\/fr\/news-politiques-actualites-sur-la-session-dete\/","title":{"rendered":"News-Politiques : Actualit\u00e9s sur la session d’\u00e9t\u00e9"},"content":{"rendered":"

ACTUALIT\u00c9S<\/h2>\n
\n

100 ans de KS\/CS: \u00abR\u00e9guler ou \u00eatre r\u00e9gul\u00e9 ?\u00bb<\/a><\/h4>\n

\"\"<\/a><\/p>\n

Notre Assembl\u00e9e g\u00e9n\u00e9rale anniversaire d’hier a marqu\u00e9 une \u00e9tape importante : depuis 1925, nous nous engageons en tant que partenaire fiable du secteur de la publicit\u00e9 et positionnons la publicit\u00e9 comme un \u00e9l\u00e9ment central de l’\u00e9conomie et de la formation de l’opinion. Avec 81 participants, nous avons non seulement c\u00e9l\u00e9br\u00e9 notre anniversaire, mais aussi r\u00e9affirm\u00e9 notre engagement clair en faveur d’une communication responsable, transparente et d\u00e9mocratique. Cliquez ici<\/a> pour d\u00e9couvrir les moments forts de l’assembl\u00e9e g\u00e9n\u00e9rale.<\/p>\n

 <\/p>\n

Actualit\u00e9s concernant la session d’\u00e9t\u00e9<\/h2>\n
\n

Conseil national : \u00ab200 francs, \u00e7a suffit! (initiative SSR)\u00bb<\/a><\/h4>\n

\"\"<\/p>\n

Le 2 juin, le Conseil national examinera pour la premi\u00e8re fois l‘initiative populaire \u00ab 200 francs, \u00e7a suffit ! (initiative SRG) \u00bb<\/a>, qui demande une r\u00e9duction de la redevance radio et t\u00e9l\u00e9vision pour les m\u00e9nages \u00e0 200 francs par an et une exon\u00e9ration totale pour les entreprises. KS\/CS s’est engag\u00e9e en faveur du rejet de l’initiative populaire<\/strong>, mais se r\u00e9jouit que les milieux politiques ne se contentent pas de d\u00e9battre de l’initiative, mais am\u00e9liorent \u00e9galement les conditions-cadres pour les entreprises priv\u00e9es dans le cadre de la discussion sur le service public. Cette discussion doit porter sur la r\u00e9duction des interdictions publicitaires, l’augmentation des possibilit\u00e9s de sponsoring, mais aussi sur l’am\u00e9lioration de la recherche sur l’utilisation, etc. Sur le march\u00e9 de la publicit\u00e9, les entreprises priv\u00e9es et publiques ont les m\u00eames int\u00e9r\u00eats. Vers la position.<\/a><\/p>\n

 <\/h2>\n
\n

Conseil des \u00c9tats : Loi sur les produits du tabac (LPTab). R\u00e9vision partielle<\/a><\/h4>\n

\"\"<\/a><\/p>\n

La mise en \u0153uvre de l’initiative populaire \u00ab Oui \u00e0 la protection des enfants et des jeunes contre la publicit\u00e9 pour le tabac \u00bb<\/a> sera trait\u00e9e par le Conseil des \u00c9tats le 4 juin. Le dossier est donc dans la derni\u00e8re ligne droite. La CSSS-E a trouv\u00e9 un compromis acceptable pour les divergences qui subsistent. Elle souhaite ainsi autoriser la publicit\u00e9 dans les pages int\u00e9rieures des publications dont le lectorat est compos\u00e9 d’au moins 98 % d’adultes. M\u00eame si un quota de 98 % \u00e9quivaut pratiquement \u00e0 une interdiction de facto, cette solution est pr\u00e9f\u00e9rable \u00e0 une interdiction totale. Le Conseil des \u00c9tats s’est \u00e9galement prononc\u00e9 \u00e0 plusieurs reprises contre l’interdiction des vendeurs ambulants, ce que KS\/CS salue. Vers l’objet.<\/a><\/p>\n

 <\/p>\n

Actualit\u00e9s de la branche<\/h2>\n
\n

Alimentation : le Danemark veut interdire la publicit\u00e9 alimentaire destin\u00e9e aux enfants<\/a><\/h4>\n

\"\"<\/a><\/p>\n

Le Minist\u00e8re danois de l’\u00c9conomie a annonc\u00e9 l’introduction d’une loi visant \u00e0 interdire la commercialisation de produits alimentaires \u00e0 forte teneur en sucre, en sel ou en graisses aupr\u00e8s des moins de 15 ans. Les dispositions propos\u00e9es s’appliqueront \u00e0 la t\u00e9l\u00e9vision, aux plateformes en ligne et aux r\u00e9seaux sociaux. Jusqu’\u00e0 pr\u00e9sent, l’industrie alimentaire danoise respectait un code volontaire qui s’engageait \u00e0 ne pas cibler les enfants de moins de 13 ans. En vertu de la nouvelle loi, les plateformes h\u00e9bergeant des contenus interdits seront \u00e9galement tenues responsables. Vers l’article.<\/a><\/p>\n

 <\/p>\n

S’abonner maintenant<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"

Apr\u00e8s notre 100e Assembl\u00e9e g\u00e9n\u00e9rale hier, nous vous informons aujourd\u2019hui de notre action sur le plan politique. La session d’\u00e9t\u00e9 des Chambres f\u00e9d\u00e9rales commence en effet lundi prochain. KS\/CS a pris position sur 2 th\u00e8mes importants pour le domaine de la publicit\u00e9, que nous abordons en d\u00e9tail dans notre \u00e9dition du jour.<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[12],"tags":[],"class_list":["post-7559","post","type-post","status-publish","format-standard","hentry","category-nouvelles"],"yoast_head":"\nNews-Politiques : Actualit\u00e9s sur la session d'\u00e9t\u00e9 - KS\/CS Communication Suisse<\/title>\n<meta name=\"description\" content=\"Apr\u00e8s notre 100e Assembl\u00e9e g\u00e9n\u00e9rale hier, nous vous informons aujourd\u2019hui de notre action sur le plan politique. La session d'\u00e9t\u00e9 des Chambres f\u00e9d\u00e9rales commence en effet lundi prochain. 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