{"id":7116,"date":"2025-03-26T14:07:04","date_gmt":"2025-03-26T13:07:04","guid":{"rendered":"https:\/\/ks-cs.ch\/?p=7116"},"modified":"2025-03-26T14:23:48","modified_gmt":"2025-03-26T13:23:48","slug":"news-politiques-dernieres-decisions-de-la-session","status":"publish","type":"post","link":"https:\/\/ks-cs.ch\/fr\/news-politiques-dernieres-decisions-de-la-session\/","title":{"rendered":"News-Politiques : Derni\u00e8res d\u00e9cisions de la session!"},"content":{"rendered":"

ACTUALIT\u00c9S<\/h2>\n
\n

Zurich: le conseil municipal se penche sur l’interdiction de la publicit\u00e9 ext\u00e9rieure<\/h4>\n

\"\"<\/a><\/p>\n

Mercredi, le conseil municipal de Zurich examinera une motion demandant<\/a> l’interdiction de la publicit\u00e9 commerciale par affichage dans la ville. Une modification de la loi en ce sens aurait des cons\u00e9quences consid\u00e9rables : les surfaces publicitaires existantes, utilis\u00e9es par divers secteurs de l’art, de la culture, de l’\u00e9conomie et de la politique, pourraient dispara\u00eetre. Cette initiative nuirait non seulement aux PME locales qui utilisent la publicit\u00e9 ext\u00e9rieure pour faire conna\u00eetre leur entreprise, mais pourrait \u00e9galement favoriser le transfert des budgets publicitaires vers les plateformes num\u00e9riques. Comme le Conseil municipal de Zurich, KS\/CS s’oppose clairement \u00e0 une telle interdiction g\u00e9n\u00e9rale de la publicit\u00e9 ext\u00e9rieure.
\nPlus…<\/a><\/p>\n

Nouvelles de la Berne f\u00e9d\u00e9rale<\/h2>\n
\n

Tabac: le Conseil national va plus loin que l’initiative populaire<\/h4>\n

\"\"<\/a><\/h4>\n

Le Conseil national a poursuivi jeudi dernier sa discussion sur la mise en \u0153uvre de l’initiative populaire \u00ab Oui \u00e0 la protection des enfants et des jeunes contre la publicit\u00e9 pour le tabac \u00bb. La vente de produits du tabac par des vendeurs ambulants, la publicit\u00e9 dans les lieux publics et le parrainage d’\u00e9v\u00e9nements restent au c\u0153ur du d\u00e9bat, bien qu’ils ne fassent pas partie de l’initiative populaire. KS\/CS souligne une fois de plus que l’initiative populaire a pour seul objectif de prot\u00e9ger les mineurs contre la publicit\u00e9 pour le tabac. C’est pourquoi il ne faut pas r\u00e9glementer des contenus suppl\u00e9mentaires et \u00e9trangers \u00e0 la question, tels que la vente ou le parrainage. Nous continuerons \u00e0 nous engager en ce sens. Le dossier retourne ensuite au Conseil des \u00c9tats.
\nPlus…<\/a><\/p>\n

\n

Le Conseil des \u00c9tats discute du leasing automobile et de la r\u00e9glementation de l’IA<\/h4>\n

\"\"<\/a><\/h4>\n

Cette semaine, le Conseil des \u00c9tats se penche sur 3 autres dossiers relatifs \u00e0 la publicit\u00e9, sur lesquels KS\/CS a pris position. Dans notre article sur la session<\/a>, vous pourrez lire en d\u00e9tail notre \u00e9valuation et notre position \u00e0 ce sujet. Vous trouverez par ailleurs toutes les autres prises de positions sur les dossiers relatifs \u00e0 la politique publicitaire ici<\/a>.
\nPlus…<\/a><\/p>\n

Actualit\u00e9s du monde de l’industrie<\/h2>\n
\n

Protocole Gisler: moins de st\u00e9r\u00e9otypes dans la publicit\u00e9<\/h4>\n

\"\"<\/a><\/p>\n

Dans son analyse annuelle des st\u00e9r\u00e9otypes pour 2024, l’association Protocole Gisler montre pour la premi\u00e8re fois une nette diminution de l’utilisation des st\u00e9r\u00e9otypes de genre dans le paysage publicitaire suisse. Nina Bieli, Pr\u00e9sidente du Protocole Gisler, explique cette baisse par une prise de conscience accrue des st\u00e9r\u00e9otypes de genre. L’analyse montre que les entreprises et les agences continuent certes \u00e0 travailler avec des repr\u00e9sentations st\u00e9r\u00e9otyp\u00e9es, mais qu’elles les utilisent de mani\u00e8re plus r\u00e9fl\u00e9chie et plus consciente.
\nPlus…<\/a><\/p>\n

 <\/p>\n

S’abonner maintenant<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"

Au cours de la derni\u00e8re semaine de la session de printemps , 3 dossiers importantes pour la publicit\u00e9 sont encore \u00e0 l’ordre du jour du Conseil des \u00c9tats, et KS\/CS s’est activement impliqu\u00e9e dans ceux-ci. Le fait que le Parlement f\u00e9d\u00e9ral se penche de plus en plus souvent sur des questions relatives \u00e0 la publicit\u00e9 montre \u00e0 quel point l’accent a \u00e9t\u00e9 mis sur les r\u00e9glementations possibles en la mati\u00e8re. Cette tendance souligne la n\u00e9cessit\u00e9 de notre travail, qui consiste \u00e0 mettre \u00e0 la disposition des politiques des prises positions sp\u00e9cifiques pour la branche au bon moment.<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[12],"tags":[],"class_list":["post-7116","post","type-post","status-publish","format-standard","hentry","category-nouvelles"],"yoast_head":"\nNews-Politiques : Derni\u00e8res d\u00e9cisions de la session! - KS\/CS Communication Suisse<\/title>\n<meta name=\"description\" content=\"La session d'hiver des Chambres f\u00e9d\u00e9rales. 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