{"id":6990,"date":"2025-02-05T09:53:10","date_gmt":"2025-02-05T08:53:10","guid":{"rendered":"https:\/\/ks-cs.ch\/?p=6990"},"modified":"2025-02-05T13:35:04","modified_gmt":"2025-02-05T12:35:04","slug":"news-politiques-non-au-9-fevrier","status":"publish","type":"post","link":"https:\/\/ks-cs.ch\/fr\/news-politiques-non-au-9-fevrier\/","title":{"rendered":"News-Politiques : Non au 9 f\u00e9vrier"},"content":{"rendered":"

ACTUALIT\u00c9S<\/h2>\n
\n

KS\/CS rejette l’initiative sur la responsabilit\u00e9 environnementale<\/h4>\n

\"\"<\/a><\/p>\n

Le 9 f\u00e9vrier, les citoyens suisses voteront sur l’initiative sur la responsabilit\u00e9 environnementale<\/a>. KS\/CS et d’autres associations sectorielles se prononcent clairement pour un NON \u00e0 cette initiative hostile \u00e0 l’\u00e9conomie. Celle-ci demande qu’apr\u00e8s une p\u00e9riode transitoire de dix ans, les activit\u00e9s \u00e9conomiques ne puissent pas consommer plus de ressources et \u00e9mettre plus de substances nocives que ce qui est autoris\u00e9 pour la pr\u00e9servation des bases naturelles de la vie. L’initiative pourrait menacer massivement la libert\u00e9 \u00e9conomique en Suisse. Pour KS\/CS, des entreprises novatrices ainsi que des mesures coordonn\u00e9es au niveau international sont bien plus efficaces que des interdictions nationales extr\u00eames, comme par exemple des interdictions de publicit\u00e9 inutiles.
\nPlus…<\/a><\/p>\n

Nouvelles de la Berne f\u00e9d\u00e9rale<\/h2>\n
\n

La CTT-N discute \u00e0 nouveau de l’initiative sur la SSR
\n\"\"<\/a><\/h4>\n

La Commission des transports et des t\u00e9l\u00e9communications du Conseil national a poursuivi l’examen de l’initiative populaire \u00ab 200 francs \u00e7a suffit ! (Initiative SSR)\u00bb<\/a> en janvier d\u00e9j\u00e0. Elle a \u00e9labor\u00e9 \u00e0 cette occasion un contre-projet indirect<\/a>. L’initiative populaire est ainsi \u00e0 nouveau \u00e0 l’ordre du jour de la CTT-N le 10 f\u00e9vrier. KS\/CS continue de d\u00e9fendre le point de vue selon lequel une baisse de la redevance affaiblirait fortement le service public audiovisuel et aurait des r\u00e9percussions n\u00e9gatives sur le march\u00e9 publicitaire. Surtout si aucune discussion de fond n’est men\u00e9e sur le service public en vue d’am\u00e9liorer les conditions-cadres avec moins d’interdictions de publicit\u00e9, plus de possibilit\u00e9s de sponsoring et une meilleure recherche sur l’utilisation.
\nPlus…<\/a><\/p>\n

Nouvelles du monde de la branche<\/h2>\n
\n

Entr\u00e9e en vigueur des r\u00e8gles de l’UE sur l’IA<\/h4>\n

\"\"<\/a>
\nDe nouvelles r\u00e8gles concernant l’utilisation de l’intelligence artificielle (IA) sont entr\u00e9es en vigueur dans l’UE. L’utilisation de programmes d’IA qui proc\u00e8dent \u00e0 une \u00e9valuation en fonction du comportement social sera interdite. La reconnaissance faciale dans l’espace public, par exemple par le biais de la vid\u00e9osurveillance, ne sera en principe pas non plus autoris\u00e9e. KS\/CS suit activement les d\u00e9veloppements politiques dans le contexte de la r\u00e9gulation de l’IA dans la publicit\u00e9 et s’engage \u00e0 ce que les \u00e9ventuelles r\u00e9gulations soient, si n\u00e9cessaire, mises en \u0153uvre dans les lois d\u00e9j\u00e0 existantes. Le Conseil f\u00e9d\u00e9ral devrait prendre sa d\u00e9cision de principe \u00e0 la mi-f\u00e9vrier sur l’\u00e9tat des lieux<\/a> d’une \u00e9ventuelle r\u00e9glementation de l’IA et publier un rapport \u00e0 ce sujet.
\nPlus…<\/a><\/p>\n

\n

La publicit\u00e9 sur les moteurs de recherche alimente la croissance du march\u00e9 publicitaire num\u00e9rique suisse<\/h4>\n

\"\"<\/a><\/p>\n

En 2024, le march\u00e9 publicitaire suisse a pu augmenter son chiffre d’affaires de 1%. Selon Media Focus, l’augmentation de la pression publicitaire globale est due en premier lieu aux activit\u00e9s num\u00e9riques, puisque le chiffre d’affaires de celles-ci a augment\u00e9 de 4,6% et s’est \u00e9lev\u00e9 \u00e0 2,1 milliards de francs. La majorit\u00e9 des activit\u00e9s num\u00e9riques (66%) a \u00e9t\u00e9 r\u00e9alis\u00e9e par la branche avec la publicit\u00e9 sur les moteurs de recherche. En 2024, celle-ci a g\u00e9n\u00e9r\u00e9 des chiffres d’affaires sup\u00e9rieurs \u00e0 ceux de la publicit\u00e9 imprim\u00e9e ou de l’out-of-home.
\nPlus…<\/a><\/p>\n

S’abonner maintenant<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"

Malgr\u00e9 la croissance de son chiffre d’affaires, le secteur de la publicit\u00e9 est de plus en plus soumis \u00e0 la pression des r\u00e9glementations. La croissance continue est notamment due au march\u00e9 publicitaire num\u00e9rique. Pour KS\/CS, il est important de permettre \u00e0 l’ensemble du march\u00e9 publicitaire suisse de b\u00e9n\u00e9ficier de bonnes conditions-cadres, ce qui devient de plus en plus difficile \u00e0 l’heure des interventions visant \u00e0 r\u00e9glementer la publicit\u00e9 ext\u00e9rieure mais aussi des voix critiques \u00e0 l’\u00e9gard du financement des m\u00e9dias par l’argent de la publicit\u00e9. Il ne faut plus mettre des b\u00e2tons dans les roues de l’ensemble du march\u00e9, mais lui offrir de bonnes conditions \u00e0 long terme.<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[12],"tags":[],"class_list":["post-6990","post","type-post","status-publish","format-standard","hentry","category-nouvelles"],"yoast_head":"\nNews-Politiques : Non au 9 f\u00e9vrier - KS\/CS Communication Suisse<\/title>\n<meta name=\"description\" content=\"La session d'hiver des Chambres f\u00e9d\u00e9rales. 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