{"id":6790,"date":"2024-12-18T13:51:34","date_gmt":"2024-12-18T12:51:34","guid":{"rendered":"https:\/\/ks-cs.ch\/?p=6790"},"modified":"2024-12-19T11:16:22","modified_gmt":"2024-12-19T10:16:22","slug":"news-politiques-derniere-ligne-droite-pour-la-politique-publicitaire-2","status":"publish","type":"post","link":"https:\/\/ks-cs.ch\/fr\/news-politiques-derniere-ligne-droite-pour-la-politique-publicitaire-2\/","title":{"rendered":"News-Politiques : Derni\u00e8re semaine de la session d’hiver !"},"content":{"rendered":"

ACTUALIT\u00c9S<\/h2>\n
\n

Le canton du Valais veut interdire la publicit\u00e9 pour les substituts de viande<\/h4>\n

\"\"<\/a><\/p>\n

Le Parlement cantonal valaisan a adopt\u00e9 une motion<\/a> visant \u00e0 interdire la publicit\u00e9 pour les produits de substitution \u00e0 la viande en utilisant des noms apparent\u00e9s aux produits carn\u00e9s. Ainsi, des termes tels que steak, saucisse, jambon ou filet ne doivent plus \u00eatre utilis\u00e9s dans la publicit\u00e9 \u00ab pour des aliments sans viande \u00bb. KS\/CS regrette cette d\u00e9cision et restera vigilant quant aux restrictions concernant la publicit\u00e9 pour les produits alimentaires.
\nPlus…<\/a><\/p>\n

Nouvelles de la Berne f\u00e9d\u00e9rale<\/h2>\n
\n

L’aide indirecte \u00e0 la presse franchit un nouvel obstacle au Conseil des Etats<\/h4>\n

\"\"<\/a><\/p>\n

Le Conseil des Etats<\/a> a clairement approuv\u00e9, par 37 voix contre 6 et une abstention, la reconduction et l’augmentation de l’aide indirecte \u00e0 la presse pour les sept prochaines ann\u00e9es. La majorit\u00e9 du Conseil partage ainsi l’avis de sa commission consultative selon lequel les petites et moyennes maisons d’\u00e9dition se trouvent actuellement dans une phase de mutation. Le Conseil des Etats confirme ainsi l’attitude du Conseil national, \u00e0 savoir qu’il est urgent d’agir pour pr\u00e9server la diversit\u00e9 des m\u00e9dias en Suisse.
\nNotre position<\/a> a permis de d\u00e9velopper l’aide indirecte \u00e0 la presse. L’objet retourne ainsi au Conseil national pour des discussions autour des derni\u00e8res divergences.
\nPlus…<\/a><\/p>\n

\n

Le Conseil national reporte le d\u00e9bat sur le tabac et d\u00e9fend la publicit\u00e9 pour les caisses-maladie<\/h4>\n

\"\"<\/a><\/p>\n

Le 16 d\u00e9cembre 2024, la mise en \u0153uvre de l’initiative populaire \u00ab Protection des enfants et des jeunes contre la publicit\u00e9 pour le tabac \u00bb<\/a> aurait d\u00fb \u00eatre \u00e0 l’ordre du jour du Conseil national. Mais le temps n’a pas permis de d\u00e9battre de ce sujet, qui a donc \u00e9t\u00e9 report\u00e9 \u00e0 la prochaine session. KS\/CS continuera \u00e0 s’engager pour qu’aucun \u00e9l\u00e9ment \u00e9tranger au projet ne soit int\u00e9gr\u00e9.<\/p>\n

Par 122 voix contre 71, la Chambre des cantons a refus\u00e9 de donner suite \u00e0 l’initiative parlementaire de Baptiste Hurni (PS\/NE)<\/a>. Une d\u00e9cision qui favorise la concurrence des prix entre les caisses-maladie \u00e0 l’avenir \u00e9galement et qui montre que la hausse des primes ne peut pas \u00eatre r\u00e9solue par des interdictions en mati\u00e8re de publicit\u00e9.
\nPlus…<\/a><\/p>\n

\n

Le Conseil des Etats d\u00e9bat des nouvelles obligations d’information en mati\u00e8re de leasing automobile<\/h4>\n

\"\"<\/a><\/p>\n

Le 19 d\u00e9cembre 2024, une motion<\/a> est \u00e0 l’ordre du jour du Conseil des Etats, qui demande une obligation de publication des subventions crois\u00e9es dans le cadre du leasing automobile. Dans sa r\u00e9ponse, le Conseil f\u00e9d\u00e9ral a \u00e9voqu\u00e9 le th\u00e8me de la publicit\u00e9. KS\/CS s’engage pour que d’\u00e9ventuelles indications sur l’origine des co\u00fbts de financement n’aboutissent pas \u00e0 de nouvelles r\u00e9glementations en terme de publicit\u00e9, mais soient directement r\u00e9gl\u00e9es dans le cadre des obligations contractuelles, si n\u00e9cessaire.
\nPlus…<\/a><\/p>\n

Nouvelles du monde de la branche<\/h2>\n
\n

La Grande-Bretagne adopte une interdiction radicale de la publicit\u00e9 pour les produits alimentaires<\/h4>\n

\"\"<\/a><\/p>\n

A partir du 1er octobre 2025, la Grande-Bretagne interdira totalement la publicit\u00e9 pour les produits alimentaires \u00e0 la t\u00e9l\u00e9vision (avant 21 heures) et 24 heures sur 24 sur Internet, si celle-ci d\u00e9passe des limites sp\u00e9cifiques concernant la teneur en graisse, en sel ou en sucre. L’Office f\u00e9d\u00e9ral suisse de la s\u00e9curit\u00e9 alimentaire et des affaires v\u00e9t\u00e9rinaires (OSAV) a des projets similaires et devrait bient\u00f4t mettre en consultation un projet de r\u00e9vision de la loi sur les denr\u00e9es alimentaires.
\nPlus…<\/a><\/p>\n

S’abonner maintenant<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"

La session d’hiver des Chambres f\u00e9d\u00e9rales s’ach\u00e8ve cette semaine, cl\u00f4turant ainsi une ann\u00e9e politiquement charg\u00e9e pour KS\/CS. Notre engagement sur 26 dossiers f\u00e9d\u00e9raux au cours de l’ann\u00e9e parlementaire \u00e9coul\u00e9e montre \u00e0 nouveau que le monde politique discute de publicit\u00e9 \u00e0 tous les niveaux. Bon nombre des sujets abord\u00e9s dans cette \u00e9dition continueront \u00e0 nous occuper intens\u00e9ment au cours de la nouvelle ann\u00e9e.<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[12],"tags":[],"class_list":["post-6790","post","type-post","status-publish","format-standard","hentry","category-nouvelles"],"yoast_head":"\nNews-Politiques : Derni\u00e8re semaine de la session d'hiver ! - KS\/CS Communication Suisse<\/title>\n<meta name=\"description\" content=\"La session d'hiver des Chambres f\u00e9d\u00e9rales. 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