{"id":6658,"date":"2024-12-04T17:19:49","date_gmt":"2024-12-04T16:19:49","guid":{"rendered":"https:\/\/ks-cs.ch\/?p=6658"},"modified":"2024-12-04T17:26:00","modified_gmt":"2024-12-04T16:26:00","slug":"news-politiques-derniere-ligne-droite-pour-la-politique-publicitaire","status":"publish","type":"post","link":"https:\/\/ks-cs.ch\/fr\/news-politiques-derniere-ligne-droite-pour-la-politique-publicitaire\/","title":{"rendered":"News-Politiques : Derni\u00e8re ligne droite pour la politique publicitaire !"},"content":{"rendered":"<h2 id=\"m_7583735829217155095title-id-0\">ACTUALIT\u00c9S<\/h2>\n<hr>\n<h4>Lancy accepte de justesse l&rsquo;interdiction de la publicit\u00e9 ext\u00e9rieure avec 51,3% des voix<\/h4>\n<p><a href=\"https:\/\/www.tdg.ch\/votations-genevoises-zero-pub-a-lancy-et-maintenant-154149308184\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/d2-gws04.eu1.hubspotlinksstarter.com\/Ctc\/5F%2B113\/d2-gws04\/VWVRVH5B0LbDW3FwtZX6RmMv4V1-ywc5p6PTQN5BW0SC3m2ndW8wLKSR6lZ3mgW3dPKRx2KdQNvW2FnCtS6_cT9nW2GYJQc4MnRD1W9bBXQd54l_RyW6kllSd4TnvlRVnz47V8s5hgGW30fCnn2k3rCpW5XJBPw3HtF_zW8xcKvn4CqGYFW6jR0q84fG4nJW7mZFQQ2kXZkJN6Kjmcr6xNFBW8_jdBJ74bwG1W8Rpj-y8pqdpBW9dJkQr8dqVX2N8tYb0tpP9h9W5mPcr54TdSGmW1vQvBN3myWtcW98pqp-6Sm6KjW4rqKhD6tKtQjMb-HHfjnQDYW97RXyx8m7n2vW2bSp6_46zZ5jN6KH3nWCG4y2W7Yd2c67TJkNbW1Xmwrw8LQwnGMgF_ylRPJq6W8zP63x7d20zqf78Xt7b04&amp;source=gmail&amp;ust=1733387383743000&amp;usg=AOvVaw1hFXSx185DYYX5CDWXsid6\"><img decoding=\"async\" class=\"CToWUd\" title=\"\" src=\"https:\/\/ci3.googleusercontent.com\/meips\/ADKq_NYvf02VtFxm9XoudQA1GxNSV6BYu6asLtN85K_j2y-wAVdzBpWkoQ9eR8D98xl6FnX_rcZzd6tsv8C6zwx78vRflfYYn0XsScdX9jzwylzjVqRiipfLbRtoM59SNkiVz47FdkguA7EOjQsn37lbSjtr531cM5qQFDbiaSMHc2MFY0nJFnOAmmSRsIKBHD5e7FvkQ4OzVx-UI34BpzceHOLpfDOF3NizPT0scOoqG9mnNzP16IE=s0-d-e1-ft#https:\/\/cy1er32c.cloudimg.io\/v7\/https:\/\/storage.googleapis.com\/scope-private-article-images\/privatearticleimage-206257-1733154573741.jpg?func=crop&amp;w=600&amp;h=375\" alt=\"\" data-bit=\"iit\" width=\"673\" height=\"421\"><\/a><\/p>\n<p>Le 24 novembre, les \u00e9lecteurs de la ville de Lancy ont approuv\u00e9 de justesse une <a href=\"https:\/\/www.interdiction-non.ch\/\" target=\"_blank\" rel=\"noopener\">interdiction de la publicit\u00e9 \u00ab \u00e0 des fins commerciales \u00bb<\/a>. L&rsquo;interdiction de la publicit\u00e9 couvre \u00ab la publicit\u00e9 \u00e0 des fins commerciales, quel que soit le proc\u00e9d\u00e9 publicitaire utilis\u00e9 \u00bb et interdit la publicit\u00e9 dans l&rsquo;espace public de la ville et sur le domaine priv\u00e9 si celui-ci est visible depuis l&rsquo;espace public. Ce premier vote au niveau communal depuis 2009 s&rsquo;est traduit par un faible taux de participation de 38,5%. KS\/CS a fait campagne contre cette interdiction en collaboration avec des acteurs locaux.<br \/>\n<a href=\"https:\/\/www.tdg.ch\/votations-genevoises-zero-pub-a-lancy-et-maintenant-154149308184\" target=\"_blank\" rel=\"noopener\">Plus&#8230;<\/a><\/p>\n<h2>Nouvelles de la Berne f\u00e9d\u00e9rale<\/h2>\n<hr>\n<h4>KS\/CS Pr\u00e9sentation de la session d&rsquo;hiver 2024<\/h4>\n<p><a href=\"https:\/\/ks-cs.ch\/fr\/news-politiques-ks-cs-prevision-de-la-session-dhiver\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/d2-gws04.eu1.hubspotlinksstarter.com\/Ctc\/5F%2B113\/d2-gws04\/VWVRVH5B0LbDW3FwtZX6RmMv4V1-ywc5p6PTQN5BW0SC3m2ndW8wLKSR6lZ3nNW24p7xX4f4H8NW7GBXJH5yL0dPW7n5_4k5h04LYW1qxt504Wrhj8W2c-Y5w4xf-tyW97Bp6l6VzSywW6dx_-98rSGKlVPlHzN8M_Bh5Vx_Q7F8msmBdW7Kz4R11JwfjpW14lhky7dDQgyW8rZ6nd7qXkY9W4B-nqM2YKPssW8dxzVT6rtgcdW8TTlDn1KX5vXW6Vz9fJ6wD1BYW8Qp-p4469RlkN3qVkGR7bdNXVpMK682SdjMMVHNFkT491XSHW5zn98s58nssNW1mVS4_603sJ7W5JDNRR5H4ctBW4qM6LR2BvlplW8RwR-x7wH_x2W1GqyP440nh1SW8DmfgC92kyrVMT3mfd5Q3Dgf8XL4T404&amp;source=gmail&amp;ust=1733387383743000&amp;usg=AOvVaw3ODET83p3uEA5BUxRWfQrm\"><img decoding=\"async\" class=\"CToWUd\" title=\"\" src=\"https:\/\/ci3.googleusercontent.com\/meips\/ADKq_NYhqBcesrsi5e-kfcTUascbe-BYklrrGzcOK11SayQ91QZsNVT95qDE59NaKKH-uHSjy72T1_IwWFuBES112xWVmXzM3p7dtb0A3d9uema1VeIu-J97KSL_0iWh_xeEnFRVp9jT9YPqg_qToRtDCF9Bdux7pPsSuACyBkSzAtMd-bJOEh3otEy9JyyveH8cu02aqFE221BJdI996ESKRq3QGCx30-1pEUTm3aZWqhuV-Q=s0-d-e1-ft#https:\/\/cy1er32c.cloudimg.io\/v7\/https:\/\/storage.googleapis.com\/scope-component-related-images\/componentimage-19845-1733228993412.jpg?func=crop&amp;w=600&amp;h=375\" alt=\"\" data-bit=\"iit\" width=\"672\" height=\"420\"><\/a><\/p>\n<p>La session d&rsquo;hiver des Chambres f\u00e9d\u00e9rales a d\u00e9but\u00e9 cette semaine et plusieurs interventions relatives \u00e0 la publicit\u00e9 y seront d\u00e9battues. Le Conseil national discute d&rsquo;une \u00e9ventuelle interdiction de la publicit\u00e9 pour les assurances de base ainsi que de la mise en \u0153uvre de l&rsquo;initiative populaire \u00ab Protection des enfants et des adolescents contre la publicit\u00e9 pour le tabac \u00bb. Au Conseil des Etats, une intervention sur l&rsquo;extension de l&rsquo;aide indirecte \u00e0 la presse et un dossier sur la r\u00e9glementation de l&rsquo;IA dans le secteur cr\u00e9atif sont sur la table. Vous trouverez d&rsquo;autres informations d\u00e9taill\u00e9es et nos positions dans notre <a href=\"https:\/\/ks-cs.ch\/fr\/news-politiques-ks-cs-prevision-de-la-session-dhiver\/\">pr\u00e9sentation de la session<\/a>.<br \/>\n<a href=\"https:\/\/ks-cs.ch\/fr\/news-politiques-ks-cs-prevision-de-la-session-dhiver\/\">Plus&#8230;<\/a><\/p>\n<h2>Nouvelles du monde de la branche<\/h2>\n<hr>\n<h4>Publicit\u00e9 ext\u00e9rieure en ville : b\u00e9n\u00e9diction ou mal\u00e9diction ?<\/h4>\n<p><a href=\"https:\/\/ks-cs.ch\/aussenwerbung-in-der-city-segen-oder-fluch\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/d2-gws04.eu1.hubspotlinksstarter.com\/Ctc\/5F%2B113\/d2-gws04\/VWVRVH5B0LbDW3FwtZX6RmMv4V1-ywc5p6PTQN5BW0SC3m2ndW8wLKSR6lZ3nNW24p7xX4f4H8NW7GBXJH5yL0dPW7n5_4k5h04LYW1qxt504Wrhj8W2c-Y5w4xf-tyW97Bp6l6VzSywW6dx_-98rSGKlVPlHzN8M_Bh5Vx_Q7F8msmBdW7Kz4R11JwfjpW14lhky7dDQgyW8rZ6nd7qXkY9W4B-nqM2YKPssW8dxzVT6rtgcdW8TTlDn1KX5vXW6Vz9fJ6wD1BYW8Qp-p4469RlkN3qVkGR7bdNXVpMK682SdjMMVHNFkT491XSHW5zn98s58nssNW1mVS4_603sJ7W5JDNRR5H4ctBW4qM6LR2BvlplW8RwR-x7wH_x2W1GqyP440nh1SW8DmfgC92kyrVMT3mfd5Q3Dgf8XL4T404&amp;source=gmail&amp;ust=1733387383743000&amp;usg=AOvVaw3ODET83p3uEA5BUxRWfQrm\"><img decoding=\"async\" class=\"wp-image-6609 \" src=\"https:\/\/ks-cs.ch\/wp-content\/uploads\/2024\/11\/unnamed-1024x768.jpg\" alt=\"\" width=\"667\" height=\"500\" srcset=\"https:\/\/ks-cs.ch\/wp-content\/uploads\/2024\/11\/unnamed-1024x768.jpg 1024w, https:\/\/ks-cs.ch\/wp-content\/uploads\/2024\/11\/unnamed-300x225.jpg 300w, https:\/\/ks-cs.ch\/wp-content\/uploads\/2024\/11\/unnamed-768x576.jpg 768w, https:\/\/ks-cs.ch\/wp-content\/uploads\/2024\/11\/unnamed-1536x1152.jpg 1536w, https:\/\/ks-cs.ch\/wp-content\/uploads\/2024\/11\/unnamed-2048x1536.jpg 2048w, https:\/\/ks-cs.ch\/wp-content\/uploads\/2024\/11\/unnamed-350x262.jpg 350w, https:\/\/ks-cs.ch\/wp-content\/uploads\/2024\/11\/unnamed-scaled.jpg 2560w\" sizes=\"(max-width: 667px) 100vw, 667px\" \/><\/a><\/p>\n<p>La commission r\u00e9gionale KS\/CS de Suisse al\u00e9manique a organis\u00e9 le 26 novembre une table ronde en vue d&rsquo;une <a href=\"https:\/\/www.gemeinderat-zuerich.ch\/geschaefte\/detail.php?gid=60155dd0285041d3a45eb472f5899606\" target=\"_blank\" rel=\"noopener\">motion en<\/a> suspens au parlement de la ville de Zurich <a href=\"https:\/\/www.gemeinderat-zuerich.ch\/geschaefte\/detail.php?gid=60155dd0285041d3a45eb472f5899606\" target=\"_blank\" rel=\"noopener\">sur l&rsquo;interdiction de la publicit\u00e9 ext\u00e9rieure<\/a>. L&rsquo;\u00e9v\u00e9nement, qui a attir\u00e9 un grand nombre de participants, a donn\u00e9 lieu \u00e0 d&rsquo;intenses discussions entre les partisans et les opposants \u00e0 la publicit\u00e9 ext\u00e9rieure. KS\/CS suit le dossier qui est \u00e0 l&rsquo;ordre du jour du Conseil municipal du 8 janvier 2025. Souhaitez-vous aussi \u00eatre bien pr\u00e9par\u00e9 pour le d\u00e9bat ? Vous trouverez <a href=\"https:\/\/www.plakat-ja.ch\/fr\/zurich\" target=\"_blank\" rel=\"noopener\">ici<\/a> des faits et chiffres !<br \/>\n<a href=\"https:\/\/ks-cs.ch\/aussenwerbung-in-der-city-segen-oder-fluch\/\">Plus&#8230;<\/a><\/p>\n<h3 style=\"text-align: center;\"><a class=\"fasc-button fasc-size-large fasc-type-flat fasc-rounded-medium fasc-style-bold\" style=\"background-color: #ae1419; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/ks-cs.ch\/fr\/bulletin-dinformation\/\">S&rsquo;abonner maintenant<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Le dernier mois de l&rsquo;ann\u00e9e rec\u00e8le encore divers sujets de discussion en mati\u00e8re de politique publicitaire ! KS\/CS s&rsquo;est pr\u00e9par\u00e9 en amont de la session d&rsquo;hiver en adoptant des positions sur les dossiers li\u00e9s \u00e0 notre branche et suivra de pr\u00e8s les d\u00e9bats au Parlement f\u00e9d\u00e9ral durant les 3 prochaines semaines. Outre les discussions au Palais f\u00e9d\u00e9ral, nous accordons dans l&rsquo;\u00e9dition du jour une attention particuli\u00e8re \u00e0 2 d\u00e9veloppements communaux qui pourraient modifier fondamentalement la publicit\u00e9 commerciale dans les villes.<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[12],"tags":[],"class_list":["post-6658","post","type-post","status-publish","format-standard","hentry","category-nouvelles"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>News-Politiques : Derni\u00e8re ligne droite pour la politique publicitaire ! - KS\/CS Communication Suisse<\/title>\n<meta name=\"description\" content=\"La session d&#039;hiver des Chambres f\u00e9d\u00e9rales. KS\/CS a \u00e9labor\u00e9 des prises positions sur 4 dossiers importants qui concerne la publicit\u00e9.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ks-cs.ch\/fr\/news-politiques-derniere-ligne-droite-pour-la-politique-publicitaire\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News-Politiques : Derni\u00e8re ligne droite pour la politique publicitaire ! - KS\/CS Communication Suisse\" \/>\n<meta property=\"og:description\" content=\"La session d&#039;hiver des Chambres f\u00e9d\u00e9rales. 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