{"id":6596,"date":"2024-11-20T16:02:50","date_gmt":"2024-11-20T15:02:50","guid":{"rendered":"https:\/\/ks-cs.ch\/?p=6596"},"modified":"2024-11-26T07:05:10","modified_gmt":"2024-11-26T06:05:10","slug":"news-politiques-notre-engagement-pour-la-publicite-suisse","status":"publish","type":"post","link":"https:\/\/ks-cs.ch\/fr\/news-politiques-notre-engagement-pour-la-publicite-suisse\/","title":{"rendered":"News-Politiques : Notre engagement pour la publicit\u00e9 suisse"},"content":{"rendered":"

ACTUALIT\u00c9S<\/h2>\n
\n

Non \u00e0 l’interdiction de la publicit\u00e9 \u00e0 Lancy !<\/a><\/h4>\n

\"\"<\/a><\/p>\n

Le 24 novembre, les citoyens de la ville de Lancy d\u00e9cideront de leur position vis-\u00e0-vis de la publicit\u00e9. Une majorit\u00e9 du Conseil municipal de Lancy souhaite interdire la publicit\u00e9 ext\u00e9rieure \u00e0 des fins commerciales et l’autoriser uniquement pour des th\u00e8mes culturels ou \u00abd’int\u00e9r\u00eat g\u00e9n\u00e9ral\u00bb. Non seulement, on peut se demander ce que l’on entend par publicit\u00e9 culturelle et commerciale, mais il est \u00e9galement prouv\u00e9 qu’en cas d’interdiction, les fonds publicitaires s’enverraient simplement vers des plateformes \u00e9trang\u00e8res, sans cr\u00e9ation de valeur pour la Suisse et les pouvoirs publics. KS\/CS s’engage clairement contre une attitude id\u00e9ologiquement s\u00e9lective et \u00e9conomiquement discriminatoire \u00e0 l’\u00e9gard de la publicit\u00e9 ext\u00e9rieure. Plus d’informations.<\/a><\/p>\n

 <\/p>\n

Nouvelles de la Berne f\u00e9d\u00e9rale<\/h2>\n
\n

La CTT-E d\u00e9cide de l’aide indirecte \u00e0 la presse<\/a><\/h4>\n

\"\"<\/a><\/p>\n

Les discussions sur l’extension temporaire de l’aide indirecte \u00e0 la presse pour 7 ans franchissent cette semaine une nouvelle \u00e9tape politique. Pour KS\/CS, il est important que la situation financi\u00e8re difficile des m\u00e9dias imprim\u00e9s soit d\u00e9samorc\u00e9e au plus vite. En effet, le recul du nombre d’abonn\u00e9s, la disposition limit\u00e9e \u00e0 payer pour les m\u00e9dias en ligne ainsi que la migration des recettes publicitaires vers les plateformes internationales donnent du fil \u00e0 retordre au journalisme en Suisse. Le d\u00e9veloppement de l’aide indirecte \u00e0 la presse permet d’assurer le maintien \u00e0 long terme de l’inventaire publicitaire suisses, de la diversit\u00e9 et de la qualit\u00e9 des m\u00e9dias. C’est essentiel pour l’\u00c9tat et la d\u00e9mocratie. Le Conseil des Etats d\u00e9battra ensuite de cet objet lors de la prochaine session d’hiver, le 5 d\u00e9cembre. Vers l’initiative.<\/a><\/p>\n

 <\/p>\n

Nouvelles du monde de la branche<\/h2>\n
\n

Quand un bon journalisme n’apporte pas de publicit\u00e9<\/a><\/h4>\n

 <\/p>\n

L’importance de l’aide \u00e0 la presse est \u00e9galement apparue lors de la manifestation organis\u00e9e par l’association suisse des \u00e9diteurs (VSM). Un journalisme fort ne peut pas, \u00e0 lui seul, am\u00e9liorer la situation financi\u00e8re des maisons d’\u00e9dition, d’autres mesures sont n\u00e9cessaires. Matthias Zehnder (\u00e9diteur du magazine \u00c9dito) souligne \u00e0 cet \u00e9gard l’importance d’une plus grande prise de conscience de la responsabilit\u00e9 sociale : \u00ab Il faut que les entreprises suisses prennent \u00e0 nouveau conscience qu’elles sont aussi responsables des m\u00e9dias en diffusant de la publicit\u00e9 \u00bb. Vers l’article.<\/a><\/p>\n

 <\/p>\n

 <\/p>\n

Vous souhaitez \u00eatre automatiquement tenu au courant ?<\/strong><\/p>\n

S’abonner maintenant<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"

\u00c9dition du : 20.11.2024 L’inventaire publicitaire suisse est fortement sous pression. Un franc investi sur deux est d\u00e9j\u00e0 dirig\u00e9 vers les \u00abplateformes\u00bb \u00e9trang\u00e8res. Il est donc d’autant plus important de renforcer l’offre publicitaire en Suisse. Celle-ci apporte \u00e0 notre pays la plus grande valeur ajout\u00e9e, soutient notre diversit\u00e9 et notre qualit\u00e9 de m\u00e9dias. Elle est ainsi essentielle pour la d\u00e9mocratie. C’est pourquoi nous jetons un regard sur une ville de Suisse romande qui va bient\u00f4t voter sur sa publicit\u00e9 ext\u00e9rieure, ainsi que sur une discussion pr\u00e9liminaire au sein d’une commission du Conseil des Etats qui discute de l’aide indirecte \u00e0 la presse.<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[12],"tags":[],"class_list":["post-6596","post","type-post","status-publish","format-standard","hentry","category-nouvelles"],"yoast_head":"\nNews-Politiques : Notre engagement pour la publicit\u00e9 suisse - KS\/CS Communication Suisse<\/title>\n<meta name=\"description\" content=\"Compte tenu des discussions intenses sur l'interdiction de la publicit\u00e9 ext\u00e9rieure dans la ville de Zurich, KS\/CS organise un \u00e9v\u00e9nement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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