{"id":6525,"date":"2024-11-08T05:40:43","date_gmt":"2024-11-08T04:40:43","guid":{"rendered":"https:\/\/ks-cs.ch\/?p=6525"},"modified":"2024-11-08T05:52:01","modified_gmt":"2024-11-08T04:52:01","slug":"news-politiques-des-medias-forts-pour-une-publicite-forte","status":"publish","type":"post","link":"https:\/\/ks-cs.ch\/fr\/news-politiques-des-medias-forts-pour-une-publicite-forte\/","title":{"rendered":"News-Politiques : Des m\u00e9dias forts pour une publicit\u00e9 forte !"},"content":{"rendered":"

Nouvelles de la Berne f\u00e9d\u00e9rale<\/h2>\n
\n

Consultation sur les modifications de la loi sur la radio et la t\u00e9l\u00e9vision (LRTV)<\/a><\/h3>\n

\"\"<\/a><\/p>\n

En modifiant la loi sur la radio et la t\u00e9l\u00e9vision (LRTV), la Commission des transports et des t\u00e9l\u00e9communications du Conseil des Etats (CTT-E) met en \u0153uvre deux initiatives parlementaires visant \u00e0 renforcer la diversit\u00e9 des m\u00e9dias en Suisse. KS\/CS a eu l’occasion de prendre position sur l’avant-projet de la commission<\/a>. La diversit\u00e9 des m\u00e9dias suisses est menac\u00e9e et le financement du journalisme, en particulier, est soumis \u00e0 une forte pression, notamment en raison de la r\u00e9duction des recettes publicitaires. C’est pourquoi nous soutenons les mesures de soutien propos\u00e9es dans les domaines de la radio, de la t\u00e9l\u00e9vision et des m\u00e9dias \u00e9lectroniques. Car si la diversit\u00e9 des m\u00e9dias se r\u00e9duit, les emplacements publicitaires disparaissent \u00e9galement. Cliquez ici<\/a> pour acc\u00e9der \u00e0 la prise de position d\u00e9taill\u00e9e, pour l’instant en allemand. Vers la proc\u00e9dure.<\/a><\/p>\n

 <\/p>\n

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La Commission de la sant\u00e9 du Conseil national r\u00e9vise sa d\u00e9cision sur la publicit\u00e9 pour les assurances<\/a><\/h4>\n

\"\"<\/a><\/p>\n

La semaine derni\u00e8re, la CSSS-N a r\u00e9vis\u00e9 sa d\u00e9cision concernant l’initiative parlementaire \u00ab Pour en finir avec la publicit\u00e9 effectu\u00e9e sur le dos des assur\u00e9s ! \u00bb<\/a>, qui vise \u00e0 interdire la publicit\u00e9 pour l’assurance de base. Elle suit d\u00e9sormais la commission du Conseil des Etats et propose au Conseil national de rejeter \u00e9galement l’intervention. Nous continuerons \u00e0 nous engager contre une interdiction totale de la publicit\u00e9 pour les prestations de l’assurance de base, car cela rendrait impossible toute concurrence sur le march\u00e9. Ceci, au d\u00e9triment des assur\u00e9s. Vers le communiqu\u00e9 de presse.<\/a><\/p>\n

 <\/p>\n

\n

KS\/CS \u00e0 l’audition sur l’initiative SSR<\/a><\/h4>\n

\"\"<\/a><\/p>\n

Dans le cadre de l’initiative populaire \u00ab 200 francs suffisent (initiative SSR) \u00bb<\/a>, la Commission des transports et des t\u00e9l\u00e9communications du Conseil national (CTT-N) a organis\u00e9 une deuxi\u00e8me s\u00e9rie d’auditions, au cours desquelles KS\/CS a \u00e9galement pu pr\u00e9senter sa position<\/a> sur cet objet. Du point de vue de notre branche, l’initiative aurait des r\u00e9percussions n\u00e9gatives sur la place publicitaire suisse, car une r\u00e9duction de la redevance entra\u00eenerait \u00e9galement une r\u00e9duction du programme de la SSR. Il y aurait ainsi moins de possibilit\u00e9s de publicit\u00e9 pour les entreprises suisses entre les diff\u00e9rents programmes et la branche publicitaire perdrait une partie de son inventaire.<\/p>\n

Bien que KS\/CS rejette clairement l’initiative, elle est favorable \u00e0 une discussion de fond sur les conditions-cadres du service public, c’est-\u00e0-dire sur moins d’interdictions de publicit\u00e9, plus de possibilit\u00e9s de sponsoring et une meilleure recherche sur l’utilisation, afin de soutenir l’inventaire publicitaire suisse. Vers le communiqu\u00e9 de presse.<\/a><\/p>\n

 <\/p>\n

Nouvelles du monde de la branche<\/h2>\n
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Publicit\u00e9 ext\u00e9rieure en ville : b\u00e9n\u00e9diction ou mal\u00e9diction ?<\/a><\/h4>\n

Compte tenu des discussions intenses sur l’interdiction de la publicit\u00e9 ext\u00e9rieure dans la ville de Zurich<\/a>, la commission r\u00e9gionale Suisse al\u00e9manique de KS\/CS organise le 26 novembre 2024 un petit-d\u00e9jeuner-\u00e9v\u00e9nement au cours duquel les partisans, les opposants et les Zurichois d\u00e9battront de la publicit\u00e9 ext\u00e9rieure. Vous trouverez toutes les informations sur le podium, le d\u00e9roulement et l’inscription ici<\/a>.<\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

Vous souhaitez \u00eatre automatiquement tenu au courant ?<\/strong><\/p>\n

S’abonner maintenant<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"

\u00c9dition du : 6.11.2024 Des m\u00e9dias suisses forts ont besoin d’une publicit\u00e9 forte – et inversement ! La diversit\u00e9 et la qualit\u00e9 du paysage m\u00e9diatique suisse d\u00e9pendent d’un financement solide. Cel dernier est soumis \u00e0 une \u00e9norme pression, notamment en raison de la r\u00e9duction des recettes publicitaires, d’o\u00f9 la n\u00e9cessit\u00e9 d’agir rapidement. KS\/CS s’engage actuellement sur deux dossiers importants pour renforcer la diversit\u00e9 des m\u00e9dias et de la publicit\u00e9 en Suisse.<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[12],"tags":[],"class_list":["post-6525","post","type-post","status-publish","format-standard","hentry","category-nouvelles"],"yoast_head":"\nNews-Politiques : Des m\u00e9dias forts pour une publicit\u00e9 forte ! - KS\/CS Communication Suisse<\/title>\n<meta name=\"description\" content=\"Compte tenu des discussions intenses sur l'interdiction de la publicit\u00e9 ext\u00e9rieure dans la ville de Zurich, KS\/CS organise un \u00e9v\u00e9nement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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