{"id":5394,"date":"2024-03-26T20:08:16","date_gmt":"2024-03-26T19:08:16","guid":{"rendered":"https:\/\/ks-cs.ch\/?p=5394"},"modified":"2024-03-27T13:58:51","modified_gmt":"2024-03-27T12:58:51","slug":"news-politiques-la-publicite-cree-de-la-valeur-sociale","status":"publish","type":"post","link":"https:\/\/ks-cs.ch\/fr\/news-politiques-la-publicite-cree-de-la-valeur-sociale\/","title":{"rendered":"News-Politiques : La publicit\u00e9 cr\u00e9e de la valeur sociale!"},"content":{"rendered":"

ACTUALIT\u00c9S<\/h3>\n
\n

\u00ab Publicit\u00e9 signifie transparence \u00bb<\/a><\/strong><\/p>\n

\"\"<\/a><\/p>\n

Les consommateurs doivent \u00eatre inform\u00e9s par la publicit\u00e9 et non pas mis sous tutelle par des interdictions. Dans les d\u00e9bats sur les th\u00e8mes de la politique publicitaire, nous mettons toujours les faits sur la table et cherchons des moyens pour que les clients puissent continuer \u00e0 \u00eatre inform\u00e9s des nouveaux produits ou services par divers canaux publicitaires. C’est la seule fa\u00e7on de conserver la valeur ajout\u00e9e de notre branche en Suisse. L’interview avec le Gewerbezeitung approfondit ces arguments. Vers l’article.<\/a><\/p>\n

\n

Publicit\u00e9 ext\u00e9rieure : pourquoi l’affiche m\u00e9rite-t-elle sa place l\u00e9gitime dans le paysage urbain ?<\/a><\/strong><\/p>\n

\"\"<\/a><\/p>\n

La publicit\u00e9 par affichage est un moyen de communication vari\u00e9 et appr\u00e9ci\u00e9 qui, outre son objectif de base de transmettre des informations, fournit de nombreuses prestations suppl\u00e9mentaires \u00e0 la soci\u00e9t\u00e9 suisse. Lisez ce qui suit pour savoir si la ville sans publicit\u00e9, souvent cit\u00e9e par les opposants, existe r\u00e9ellement. Nous en tirons une conclusion sans \u00e9quivoque. Vers l’article.<\/a><\/p>\n

 <\/p>\n

Nouvelles de la branche<\/h3>\n
\n

Allemagne : point sur le projet d’interdiction de la publicit\u00e9 pour les denr\u00e9es alimentaires<\/a><\/strong><\/p>\n

\"\"<\/a><\/p>\n

Il y a environ un an, le Ministre allemand de l’alimentation et de l’agriculture, Cem \u00d6zdemir, a pr\u00e9sent\u00e9 un projet visant \u00e0 interdire la publicit\u00e9 pour les aliments \u00e0 forte teneur en graisse, en sucre et en sel. Le quatri\u00e8me projet de loi sur la publicit\u00e9 pour les aliments destin\u00e9s aux enfants stipule m\u00eame que la publicit\u00e9 pour ces aliments doit \u00eatre interdite m\u00eame si elle ne s’adresse pas aux enfants, mais qu’elle peut \u00eatre consomm\u00e9e par des enfants \u00e0 un moment donn\u00e9. KS\/CS est en contact avec les associations allemandes et se pr\u00e9pare \u00e0 des interventions similaires dans le pays. Vers l’article.<\/a><\/p>\n

 <\/p>\n

Vous souhaitez \u00eatre automatiquement tenu au courant ?<\/strong><\/p>\n

S’abonner maintenant<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"

\u00c9dition du : 26.03.2024 La publicit\u00e9 est soumise \u00e0 une forte pression dans de nombreux secteurs. Elle est souvent d\u00e9sign\u00e9e comme \u00abbouc \u00e9missaire\u00bb des d\u00e9fis soci\u00e9taux, sans qu’il soit prouv\u00e9 que les interdictions en mati\u00e8re de publicit\u00e9 permettent de les r\u00e9soudre. Dans ce num\u00e9ro, nous expliquons les diff\u00e9rents th\u00e8mes qui b\u00e9n\u00e9ficient actuellement d’une grande attention politique.<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[12],"tags":[],"class_list":["post-5394","post","type-post","status-publish","format-standard","hentry","category-nouvelles"],"yoast_head":"\nNews-Politiques : La publicit\u00e9 cr\u00e9e de la valeur sociale! - KS\/CS Communication Suisse<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ks-cs.ch\/fr\/news-politiques-la-publicite-cree-de-la-valeur-sociale\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News-Politiques : La publicit\u00e9 cr\u00e9e de la valeur sociale! - KS\/CS Communication Suisse\" \/>\n<meta property=\"og:description\" content=\"\u00c9dition du : 26.03.2024 La publicit\u00e9 est soumise \u00e0 une forte pression dans de nombreux secteurs. 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