{"id":5253,"date":"2023-03-17T14:31:22","date_gmt":"2023-03-17T13:31:22","guid":{"rendered":"https:\/\/ks-cs.ch\/?p=5253"},"modified":"2024-03-26T13:07:14","modified_gmt":"2024-03-26T12:07:14","slug":"postulat-22-4109-baeuerliche-wertschoepfung-sichern-kein-marketing-mit-billigfleisch-aktionen","status":"publish","type":"post","link":"https:\/\/ks-cs.ch\/fr\/postulat-22-4109-baeuerliche-wertschoepfung-sichern-kein-marketing-mit-billigfleisch-aktionen\/","title":{"rendered":"Postulat 22.4109: \u00abB\u00e4uerliche Wertsch\u00f6pfung sichern. Kein Marketing mit Billigfleisch-Aktionen\u00bb"},"content":{"rendered":"<p><strong>Einreichungsdatum:<\/strong> 29.09.2022<br \/>\n<strong>Eingereicht im:<\/strong> Nationalrat<br \/>\n<strong><span class=\"col-sm-4 meta-key ng-binding\">Stand der Beratungen: <\/span><\/strong>Erledigt<\/p>\n<p>Ziel des Postulats ist es, dass der Bundesrat untersucht, wie die Werbung und das Marketing von Billigfleischaktionen als Frequenzbringer eingeschr\u00e4nkt werden k\u00f6nnen. Dabei wird auch die M\u00f6glichkeit einer freiwilligen Selbstverpflichtung, \u00e4hnlich dem Swiss Pledge, gepr\u00fcft. Die Relevanz liegt in der Gefahr einer \u00dcberregulierung, die bestehende gesetzliche Einschr\u00e4nkungen ausser Acht l\u00e4sst.<\/p>\n<p>Mitunterzeichner des Postulats sind Vertreterinnen und Vertreter der Mitte-Fraktion und FDP (6 Mitunterzeichnende). KS\/CS Kommunikation Schweiz lehnt das Postulat ab. Argumente hierf\u00fcr sind, dass das Bundesgesetz gegen unlauteren Wettbewerb bereits Strafnormen gegen Frequenzbringer enth\u00e4lt. Bevor neue Regulierungen eingef\u00fchrt werden, sollten bestehende gesetzliche M\u00f6glichkeiten ausgesch\u00f6pft werden. Einschr\u00e4nkungen k\u00f6nnten schweizerische Detailh\u00e4ndler benachteiligen und den Einkaufstourismus f\u00f6rdern. Falls eine Selbstregulierung in Betracht gezogen wird, sollte diese unter Einbezug der <a href=\"http:\/\/www.faire-werbung.ch\" target=\"_blank\" rel=\"noopener\">Schweizerischen Lauterkeitskommission<\/a> erfolgen.<\/p>\n<p><a class=\"fasc-button fasc-size-large fasc-type-flat fasc-rounded-medium fasc-style-bold\" style=\"background-color: #ae1419; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.parlament.ch\/de\/ratsbetrieb\/suche-curia-vista\/geschaeft?AffairId=20224109\">Gesch\u00e4ft ansehen<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>F\u00fcr R\u00fcckfragen bei KS\/CS:<\/strong> Vera Baldo-Tschan, Gesch\u00e4ftsf\u00fchrung der Parlamentarischen Gruppe \u00abMarkt und Werbung\u00bb, <a href=\"mailto:baldo-tschan@ks-cs.ch\">baldo-tschan@ks-cs.ch<\/a>, +41 79 586 66 36<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Eingereicht von: Kilian Baumann, Gr\u00fcne Partei der Schweiz<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[61],"tags":[],"class_list":["post-5253","post","type-post","status-publish","format-standard","hentry","category-archiv-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Postulat 22.4109: \u00abB\u00e4uerliche Wertsch\u00f6pfung sichern. Kein Marketing mit Billigfleisch-Aktionen\u00bb - KS\/CS Communication Suisse<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ks-cs.ch\/fr\/postulat-22-4109-baeuerliche-wertschoepfung-sichern-kein-marketing-mit-billigfleisch-aktionen\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Postulat 22.4109: \u00abB\u00e4uerliche Wertsch\u00f6pfung sichern. Kein Marketing mit Billigfleisch-Aktionen\u00bb - KS\/CS Communication Suisse\" \/>\n<meta property=\"og:description\" content=\"Eingereicht von: Kilian Baumann, Gr\u00fcne Partei der Schweiz\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ks-cs.ch\/fr\/postulat-22-4109-baeuerliche-wertschoepfung-sichern-kein-marketing-mit-billigfleisch-aktionen\/\" \/>\n<meta property=\"og:site_name\" content=\"KS\/CS Communication Suisse\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-17T13:31:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-26T12:07:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ks-cs.ch\/wp-content\/uploads\/2022\/11\/Logo.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Yasmin Spengler\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Yasmin Spengler\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ks-cs.ch\\\/fr\\\/postulat-22-4109-baeuerliche-wertschoepfung-sichern-kein-marketing-mit-billigfleisch-aktionen\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ks-cs.ch\\\/fr\\\/postulat-22-4109-baeuerliche-wertschoepfung-sichern-kein-marketing-mit-billigfleisch-aktionen\\\/\"},\"author\":{\"name\":\"Yasmin Spengler\",\"@id\":\"https:\\\/\\\/ks-cs.ch\\\/fr\\\/#\\\/schema\\\/person\\\/9d52779da2bedc35cb887cf481ae8cfb\"},\"headline\":\"Postulat 22.4109: \u00abB\u00e4uerliche Wertsch\u00f6pfung sichern. Kein Marketing mit Billigfleisch-Aktionen\u00bb\",\"datePublished\":\"2023-03-17T13:31:22+00:00\",\"dateModified\":\"2024-03-26T12:07:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ks-cs.ch\\\/fr\\\/postulat-22-4109-baeuerliche-wertschoepfung-sichern-kein-marketing-mit-billigfleisch-aktionen\\\/\"},\"wordCount\":177,\"publisher\":{\"@id\":\"https:\\\/\\\/ks-cs.ch\\\/fr\\\/#organization\"},\"articleSection\":[\"Archives\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ks-cs.ch\\\/fr\\\/postulat-22-4109-baeuerliche-wertschoepfung-sichern-kein-marketing-mit-billigfleisch-aktionen\\\/\",\"url\":\"https:\\\/\\\/ks-cs.ch\\\/fr\\\/postulat-22-4109-baeuerliche-wertschoepfung-sichern-kein-marketing-mit-billigfleisch-aktionen\\\/\",\"name\":\"Postulat 22.4109: \u00abB\u00e4uerliche Wertsch\u00f6pfung sichern. Kein Marketing mit Billigfleisch-Aktionen\u00bb - KS\\\/CS Communication Suisse\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ks-cs.ch\\\/fr\\\/#website\"},\"datePublished\":\"2023-03-17T13:31:22+00:00\",\"dateModified\":\"2024-03-26T12:07:14+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ks-cs.ch\\\/fr\\\/postulat-22-4109-baeuerliche-wertschoepfung-sichern-kein-marketing-mit-billigfleisch-aktionen\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ks-cs.ch\\\/fr\\\/postulat-22-4109-baeuerliche-wertschoepfung-sichern-kein-marketing-mit-billigfleisch-aktionen\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ks-cs.ch\\\/fr\\\/postulat-22-4109-baeuerliche-wertschoepfung-sichern-kein-marketing-mit-billigfleisch-aktionen\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/ks-cs.ch\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Postulat 22.4109: \u00abB\u00e4uerliche Wertsch\u00f6pfung sichern. Kein Marketing mit Billigfleisch-Aktionen\u00bb\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ks-cs.ch\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/ks-cs.ch\\\/fr\\\/\",\"name\":\"KS\\\/CS Kommunikation Schweiz\",\"description\":\"Association des communications commerciales\",\"publisher\":{\"@id\":\"https:\\\/\\\/ks-cs.ch\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ks-cs.ch\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/ks-cs.ch\\\/fr\\\/#organization\",\"name\":\"KS\\\/CS Kommunikation Schweiz\",\"url\":\"https:\\\/\\\/ks-cs.ch\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/ks-cs.ch\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/ks-cs.ch\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/Logo-Social-Media-1.jpg\",\"contentUrl\":\"https:\\\/\\\/ks-cs.ch\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/Logo-Social-Media-1.jpg\",\"width\":709,\"height\":608,\"caption\":\"KS\\\/CS Kommunikation Schweiz\"},\"image\":{\"@id\":\"https:\\\/\\\/ks-cs.ch\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/kommunikation-schweiz-communication-suisse-comunicazione-svizzera-communication-switzerland\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ks-cs.ch\\\/fr\\\/#\\\/schema\\\/person\\\/9d52779da2bedc35cb887cf481ae8cfb\",\"name\":\"Yasmin Spengler\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/55e0188ff631f21ae4e1891d34a7a316edd8320e919b990bd18eab546364b283?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/55e0188ff631f21ae4e1891d34a7a316edd8320e919b990bd18eab546364b283?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/55e0188ff631f21ae4e1891d34a7a316edd8320e919b990bd18eab546364b283?s=96&d=mm&r=g\",\"caption\":\"Yasmin Spengler\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Postulat 22.4109: \u00abB\u00e4uerliche Wertsch\u00f6pfung sichern. Kein Marketing mit Billigfleisch-Aktionen\u00bb - KS\/CS Communication Suisse","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ks-cs.ch\/fr\/postulat-22-4109-baeuerliche-wertschoepfung-sichern-kein-marketing-mit-billigfleisch-aktionen\/","og_locale":"fr_FR","og_type":"article","og_title":"Postulat 22.4109: \u00abB\u00e4uerliche Wertsch\u00f6pfung sichern. Kein Marketing mit Billigfleisch-Aktionen\u00bb - KS\/CS Communication Suisse","og_description":"Eingereicht von: Kilian Baumann, Gr\u00fcne Partei der Schweiz","og_url":"https:\/\/ks-cs.ch\/fr\/postulat-22-4109-baeuerliche-wertschoepfung-sichern-kein-marketing-mit-billigfleisch-aktionen\/","og_site_name":"KS\/CS Communication Suisse","article_published_time":"2023-03-17T13:31:22+00:00","article_modified_time":"2024-03-26T12:07:14+00:00","og_image":[{"width":1200,"height":920,"url":"https:\/\/ks-cs.ch\/wp-content\/uploads\/2022\/11\/Logo.jpeg","type":"image\/jpeg"}],"author":"Yasmin Spengler","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Yasmin Spengler","Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ks-cs.ch\/fr\/postulat-22-4109-baeuerliche-wertschoepfung-sichern-kein-marketing-mit-billigfleisch-aktionen\/#article","isPartOf":{"@id":"https:\/\/ks-cs.ch\/fr\/postulat-22-4109-baeuerliche-wertschoepfung-sichern-kein-marketing-mit-billigfleisch-aktionen\/"},"author":{"name":"Yasmin Spengler","@id":"https:\/\/ks-cs.ch\/fr\/#\/schema\/person\/9d52779da2bedc35cb887cf481ae8cfb"},"headline":"Postulat 22.4109: \u00abB\u00e4uerliche Wertsch\u00f6pfung sichern. Kein Marketing mit Billigfleisch-Aktionen\u00bb","datePublished":"2023-03-17T13:31:22+00:00","dateModified":"2024-03-26T12:07:14+00:00","mainEntityOfPage":{"@id":"https:\/\/ks-cs.ch\/fr\/postulat-22-4109-baeuerliche-wertschoepfung-sichern-kein-marketing-mit-billigfleisch-aktionen\/"},"wordCount":177,"publisher":{"@id":"https:\/\/ks-cs.ch\/fr\/#organization"},"articleSection":["Archives"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/ks-cs.ch\/fr\/postulat-22-4109-baeuerliche-wertschoepfung-sichern-kein-marketing-mit-billigfleisch-aktionen\/","url":"https:\/\/ks-cs.ch\/fr\/postulat-22-4109-baeuerliche-wertschoepfung-sichern-kein-marketing-mit-billigfleisch-aktionen\/","name":"Postulat 22.4109: \u00abB\u00e4uerliche Wertsch\u00f6pfung sichern. Kein Marketing mit Billigfleisch-Aktionen\u00bb - KS\/CS Communication Suisse","isPartOf":{"@id":"https:\/\/ks-cs.ch\/fr\/#website"},"datePublished":"2023-03-17T13:31:22+00:00","dateModified":"2024-03-26T12:07:14+00:00","breadcrumb":{"@id":"https:\/\/ks-cs.ch\/fr\/postulat-22-4109-baeuerliche-wertschoepfung-sichern-kein-marketing-mit-billigfleisch-aktionen\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ks-cs.ch\/fr\/postulat-22-4109-baeuerliche-wertschoepfung-sichern-kein-marketing-mit-billigfleisch-aktionen\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/ks-cs.ch\/fr\/postulat-22-4109-baeuerliche-wertschoepfung-sichern-kein-marketing-mit-billigfleisch-aktionen\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ks-cs.ch\/fr\/"},{"@type":"ListItem","position":2,"name":"Postulat 22.4109: \u00abB\u00e4uerliche Wertsch\u00f6pfung sichern. Kein Marketing mit Billigfleisch-Aktionen\u00bb"}]},{"@type":"WebSite","@id":"https:\/\/ks-cs.ch\/fr\/#website","url":"https:\/\/ks-cs.ch\/fr\/","name":"KS\/CS Kommunikation Schweiz","description":"Association des communications commerciales","publisher":{"@id":"https:\/\/ks-cs.ch\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ks-cs.ch\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/ks-cs.ch\/fr\/#organization","name":"KS\/CS Kommunikation Schweiz","url":"https:\/\/ks-cs.ch\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/ks-cs.ch\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/ks-cs.ch\/wp-content\/uploads\/2022\/12\/Logo-Social-Media-1.jpg","contentUrl":"https:\/\/ks-cs.ch\/wp-content\/uploads\/2022\/12\/Logo-Social-Media-1.jpg","width":709,"height":608,"caption":"KS\/CS Kommunikation Schweiz"},"image":{"@id":"https:\/\/ks-cs.ch\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/kommunikation-schweiz-communication-suisse-comunicazione-svizzera-communication-switzerland\/"]},{"@type":"Person","@id":"https:\/\/ks-cs.ch\/fr\/#\/schema\/person\/9d52779da2bedc35cb887cf481ae8cfb","name":"Yasmin Spengler","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/55e0188ff631f21ae4e1891d34a7a316edd8320e919b990bd18eab546364b283?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/55e0188ff631f21ae4e1891d34a7a316edd8320e919b990bd18eab546364b283?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/55e0188ff631f21ae4e1891d34a7a316edd8320e919b990bd18eab546364b283?s=96&d=mm&r=g","caption":"Yasmin Spengler"}}]}},"publishpress_future_action":{"enabled":false,"date":"2026-04-14 12:38:56","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/ks-cs.ch\/fr\/wp-json\/wp\/v2\/posts\/5253","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ks-cs.ch\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ks-cs.ch\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ks-cs.ch\/fr\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/ks-cs.ch\/fr\/wp-json\/wp\/v2\/comments?post=5253"}],"version-history":[{"count":1,"href":"https:\/\/ks-cs.ch\/fr\/wp-json\/wp\/v2\/posts\/5253\/revisions"}],"predecessor-version":[{"id":5349,"href":"https:\/\/ks-cs.ch\/fr\/wp-json\/wp\/v2\/posts\/5253\/revisions\/5349"}],"wp:attachment":[{"href":"https:\/\/ks-cs.ch\/fr\/wp-json\/wp\/v2\/media?parent=5253"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ks-cs.ch\/fr\/wp-json\/wp\/v2\/categories?post=5253"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ks-cs.ch\/fr\/wp-json\/wp\/v2\/tags?post=5253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}