{"id":5186,"date":"2024-02-28T20:04:46","date_gmt":"2024-02-28T19:04:46","guid":{"rendered":"https:\/\/ks-cs.ch\/?p=5186"},"modified":"2024-02-28T20:21:30","modified_gmt":"2024-02-28T19:21:30","slug":"news-politiques-la-reglementation-de-la-publicite-au-centre-de-la-session-de-printemps","status":"publish","type":"post","link":"https:\/\/ks-cs.ch\/fr\/news-politiques-la-reglementation-de-la-publicite-au-centre-de-la-session-de-printemps\/","title":{"rendered":"News-Politiques : La r\u00e9glementation de la publicit\u00e9 au centre de la session de printemps"},"content":{"rendered":"

ACTUALIT\u00c9S<\/h3>\n
\n

Lancy : l’interdiction de faire de la publicit\u00e9 ext\u00e9rieure est formellement invalide<\/a><\/strong><\/p>\n

\"En<\/p>\n

Une majorit\u00e9 du Conseil municipal de Lancy a r\u00e9cemment vot\u00e9 en faveur de l’interdiction de faire de la publicit\u00e9 commerciale ext\u00e9rieure. Or, le canton a invalid\u00e9 cette d\u00e9cision pour des raisons formelles, raison pour laquelle elle devra \u00eatre rediscut\u00e9e dans les mois \u00e0 venir. KS\/CS s’engagera avec les partis locaux pour le maintien de la publicit\u00e9 ext\u00e9rieure. Vers l’article.<\/a><\/p>\n

Nouvelles de la Berne f\u00e9d\u00e9rale<\/h3>\n
\n

Session de printemps : la publicit\u00e9 pour le tabac et la viande dans le collimateur<\/a><\/strong><\/p>\n

\"\"<\/a><\/p>\n

Plusieurs dossiers nous occupent pendant la session en cours. Ainsi, le Conseil national d\u00e9bat de la mise en \u0153uvre de l’initiative populaire \u00abEnfants et adolescents sans publicit\u00e9 pour le tabac\u00bb<\/a>. Si le Conseil national suit le Conseil des Etats, la distribution et le parrainage resteraient autoris\u00e9s comme possibilit\u00e9 d’information. La publicit\u00e9 pour la viande est \u00e9galement \u00e0 l’ordre du jour, puisqu’un postulat<\/a> demande de limiter davantage la publicit\u00e9 pour les actions en faveur de la viande. Nous sommes clairement d’avis que les produits l\u00e9gaux peuvent \u00e9galement faire l’objet d’une publicit\u00e9 libre. Suivez-nous sur LinkedIn<\/a> pour vous tenir au courant des d\u00e9cisions du Parlement ! Vers l’article.<\/a><\/p>\n

 <\/h3>\n

La commission du Conseil national veut emp\u00eacher la publicit\u00e9 par l’argent des primes d’assurances<\/a><\/strong><\/p>\n

<\/p>\n

La Commission de la s\u00e9curit\u00e9 sociale et de la sant\u00e9 publique du Conseil national (CSSS-N) approuve une initiative parlementaire<\/a> visant \u00e0 limiter la publicit\u00e9 pour les caisses-maladie. L’intervention veut emp\u00eacher que les d\u00e9penses publicitaires soient financ\u00e9es par les primes. Pour KS\/CS, ce n’est pas la bonne fa\u00e7on de r\u00e9duire les co\u00fbts, car une interdiction touche \u00e9galement \u00e0 la concurrence et cr\u00e9e un manque de transparence. La commission du Conseil des Etats sera la prochaine \u00e0 en d\u00e9battre. Vers l’article.<\/a><\/p>\n

Nouvelles de la branche<\/h3>\n
\n

Digital Ad Trust Report: Baisse de la visibilit\u00e9 de la publicit\u00e9 en ligne<\/a><\/strong><\/p>\n

\"\"<\/a><\/p>\n

L’initiative Digital Ad Trust Switzerland (DAT) pr\u00e9sente son dernier rapport pour le quatri\u00e8me trimestre 2023, avec un accent particulier sur les nouveaux formats publicitaires mobiles et la premi\u00e8re inclusion du Swiss Marketplace Group. Les valeurs inf\u00e9rieures de la visibilit\u00e9 au quatri\u00e8me trimestre 2023 sont principalement dues aux nouveaux formats mobiles. Vers l’article.<\/a><\/p>\n

 <\/p>\n

Vous souhaitez \u00eatre automatiquement tenu au courant ?<\/strong><\/p>\n

S’abonner maintenant<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"

\u00c9dition du : 28.02.2024 Plusieurs interventions visant \u00e0 limiter la publicit\u00e9 sont \u00e0 nouveau au programme de la session de printemps des Chambres f\u00e9d\u00e9rales. 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