{"id":5095,"date":"2024-02-14T18:54:00","date_gmt":"2024-02-14T17:54:00","guid":{"rendered":"https:\/\/ks-cs.ch\/?p=5095"},"modified":"2024-02-15T18:02:03","modified_gmt":"2024-02-15T17:02:03","slug":"news-politiques-la-publicite-assure-le-financement-des-les-villes-comme-des-medias","status":"publish","type":"post","link":"https:\/\/ks-cs.ch\/fr\/news-politiques-la-publicite-assure-le-financement-des-les-villes-comme-des-medias\/","title":{"rendered":"News-Politiques : La publicit\u00e9 assure le financement – des les villes, comme des m\u00e9dias"},"content":{"rendered":"

ACTUALIT\u00c9S<\/h3>\n
\n

Le Conseil municipal de Berne demande l’interdiction de la publicit\u00e9 \u00e0 l’ext\u00e9rieur<\/a><\/strong><\/p>\n

\"\"<\/a><\/p>\n

Dans une ville de Berne, domin\u00e9e par les rouges et les verts, la publicit\u00e9 ext\u00e9rieure voit souffler un vent contraire temp\u00e9tueux. Par 30 voix contre 29, le Conseil municipal de Berne a en effet adopt\u00e9 une motion visant \u00e0 interdire la publicit\u00e9 ext\u00e9rieure commerciale; c’est-\u00e0-dire dans les espaces tant public que priv\u00e9. \u00ab\u00a0Il n’y a pas de probl\u00e8me de publicit\u00e9, mais nous en sommes capables\u00a0\u00bb note avec justesse le Conseiller municipal PLR Nik Eugster dans l’interview<\/a>. Ainsi, une interdiction de la publicit\u00e9 ext\u00e9rieure pourrait entra\u00eener un manque de 5.148 millions de francs par ann\u00e9e dans les caisses de la ville. Le Conseil municipal doit maintenant r\u00e9viser le r\u00e8glement sur la publicit\u00e9 dans les deux ans et le soumettre au l\u00e9gislatif. KS\/CS s’efforcera de faire en sorte que la publicit\u00e9 ext\u00e9rieure continue \u00e0 trouver sa place dans la capitale f\u00e9d\u00e9rale. Vers l’article.<\/a><\/p>\n

Nouvelles de la Berne f\u00e9d\u00e9rale<\/h3>\n
\n

La COFEM veut r\u00e9organiser les m\u00e9dias de service public<\/a><\/strong><\/p>\n

\"RTS-Fernsehchef\"<\/p>\n

Selon la Commission f\u00e9d\u00e9rale des m\u00e9dias (COFEM), l’initiative SSR \u00ab200 francs \u00e7a suffit !\u00bb et le projet du Conseil f\u00e9d\u00e9ral de r\u00e9duction des redevances des radios et des t\u00e9l\u00e9visions ne sont pas pertinents. Dans son rapport \u00ab Prise de position sur l’avenir du service public des m\u00e9dias \u00bb<\/a>, elle demande au contraire de red\u00e9finir le service public, y compris son financement: \u00e0 l’avenir, il faut renoncer aux recettes publicitaires et privil\u00e9gier un financement public. Une ancienne proposition qui est id\u00e9ologique et \u00e9loign\u00e9e de la r\u00e9alit\u00e9 \u00e9conomique des m\u00e9dias. En effet, la publicit\u00e9 ne p\u00e8se pas sur l’ind\u00e9pendance journalistique et constitue une communication transparente (voir notre article de blog<\/a> sur le sujet). Vers l’article.<\/a><\/p>\n

Nouvelles de la branche<\/h3>\n
\n

Un sujet publicitaire avec Barbie sur les skis \u2013 Comment ne pas sortir de la piste?<\/a><\/strong><\/p>\n

\"\"<\/a><\/p>\n

Avec l’utilisation croissante des applications d’intelligence artificielle g\u00e9n\u00e9rative (IA), les questions juridiques et les incertitudes se multiplient. Fanny Rocchi, directrice du service juridique de KS\/CS Communication Suisse, a r\u00e9dig\u00e9 des conseils pratiques sur l’IA<\/a> et a expliqu\u00e9 dans une interview ce qu’il faut prendre en consid\u00e9ration lors de l’utilisation de l’IA dans la publicit\u00e9. Vers l’article.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\u00c9dition du : 15.02.2024 Comment financer les m\u00e9dias de service public? C’est la question que nous abordons dans le num\u00e9ro d\u2019aujourd’hui. Aussi, nous r\u00e9p\u00e9tons le r\u00f4le central de la publicit\u00e9 comme source de financement diversifi\u00e9e. En fin de compte, lorsque la publicit\u00e9 est restreinte ou totalement interdite, les moyens financiers font toujours d\u00e9faut. Les cons\u00e9quences sont une augmentation des tarifs ou une diminution des offres. Nous nous engageons donc \u00e0 maintenir la libert\u00e9 de la publicit\u00e9.<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[12],"tags":[],"class_list":["post-5095","post","type-post","status-publish","format-standard","hentry","category-nouvelles"],"yoast_head":"\nNews-Politiques : La publicit\u00e9 assure le financement - des les villes, comme des m\u00e9dias - KS\/CS Communication Suisse<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ks-cs.ch\/fr\/news-politiques-la-publicite-assure-le-financement-des-les-villes-comme-des-medias\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News-Politiques : La publicit\u00e9 assure le financement - des les villes, comme des m\u00e9dias - KS\/CS Communication Suisse\" \/>\n<meta property=\"og:description\" content=\"\u00c9dition du : 15.02.2024 Comment financer les m\u00e9dias de service public? 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