{"id":4996,"date":"2024-01-31T15:01:47","date_gmt":"2024-01-31T14:01:47","guid":{"rendered":"https:\/\/ks-cs.ch\/?p=4996"},"modified":"2024-02-01T13:45:05","modified_gmt":"2024-02-01T12:45:05","slug":"la-publicite-dans-le-collimateur-de-la-reglementation","status":"publish","type":"post","link":"https:\/\/ks-cs.ch\/fr\/la-publicite-dans-le-collimateur-de-la-reglementation\/","title":{"rendered":"News-Politiques : La publicit\u00e9 dans le collimateur de la r\u00e9glementation"},"content":{"rendered":"

ACTUALIT\u00c9S<\/h3>\n
\n

La publicit\u00e9 ext\u00e9rieure menac\u00e9e en ville de Berne<\/a><\/strong><\/p>\n

\"\"<\/a><\/p>\n

Le conseil municipal de Berne traitera le 1er f\u00e9vrier d’une motion<\/a> visant \u00e0 bannir la publicit\u00e9 commerciale de l’espace public de la ville. Les autorisations en cours doivent \u00eatre retir\u00e9es ou ne plus \u00eatre renouvel\u00e9es apr\u00e8s un certain d\u00e9lai, les enseignes lumineuses doivent dispara\u00eetre du paysage urbain. La proposition ne serait pas seulement une grave atteinte \u00e0 la libert\u00e9 \u00e9conomique, mais aussi une perte pour le commerce local et les caisses de la ville. Selon le conseil municipal, les recettes annuelles de la concession attribu\u00e9e s’\u00e9l\u00e8veraient \u00e0 5,148 millions de francs. La publicit\u00e9 ext\u00e9rieure est pourtant une information importante pour l’\u00e9conomie, la politique et la culture, qui ne doit pas \u00eatre limit\u00e9e arbitrairement. Vers la motion.<\/a><\/p>\n

\n

Pourquoi la Conf\u00e9d\u00e9ration souhaite-t-elle une interdiction l\u00e9gale de la publicit\u00e9 pour certains aliments ?<\/a><\/strong><\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n

KS\/CS a d\u00e9j\u00e0 \u00e9voqu\u00e9 \u00e0 plusieurs reprises les projets de l’OSAV visant \u00e0 limiter la publicit\u00e9 pour les denr\u00e9es alimentaires. Mais, dans la discussion, on oublie souvent ce que signifierait une r\u00e9glementation de la publicit\u00e9 selon les crit\u00e8res internationaux en vigueur. La publicit\u00e9 pour les desserts et les snacks ne serait pas la seule concern\u00e9e. L’OMS d\u00e9finit en effet 18 cat\u00e9gories<\/a>– du lait aux des p\u00e2tes ou du pain au tofu – auxquelles sont attribu\u00e9es des valeurs maximales claires concernant la teneur en graisse, en sucre et en sel. Si un produit d\u00e9passe ces valeurs, il ne pourrait donc pas faire l’objet d’une publicit\u00e9. Cela aurait un impact consid\u00e9rable sur le paysage publicitaire. Vers l’article.<\/a><\/p>\n

Nouvelles de la Berne f\u00e9d\u00e9rale<\/h3>\n
\n

La publicit\u00e9 pour le tabac exclusivement destin\u00e9e aux adultes doit rester autoris\u00e9e<\/a><\/strong><\/p>\n

\"\"<\/a><\/h3>\n

La Commission de la s\u00e9curit\u00e9 sociale et de la sant\u00e9 publique du Conseil national (CSSS-N) a examin\u00e9 le projet de mise en \u0153uvre de l’initiative populaire \u00ab\u00a0Enfants sans tabac\u00a0\u00bb et a suivi majoritairement les d\u00e9cisions du Conseil des Etats. En revanche, selon la commission, la publicit\u00e9 pour le tabac doit rester autoris\u00e9e dans les pages int\u00e9rieures des publications imprim\u00e9es, qui sont principalement lues par des adultes. La commission veut \u00e9galement continuer \u00e0 autoriser les r\u00e9f\u00e9rences \u00e0 la promotion des ventes et au sponsoring. Nous nous engagerons lors de la prochaine session de printemps pour que l’initiative soit mise en \u0153uvre dans le sens des initiants. Vers le communiqu\u00e9 de presse.<\/a><\/p>\n

Nouvelles de la branche<\/h3>\n
\n

Greenwashing : le Parlement europ\u00e9en vote pour une r\u00e9glementation plus stricte<\/a><\/strong><\/p>\n

\u00ab\u00a0Respectueux de l’environnement\u00a0\u00bb, \u00ab\u00a0durable\u00a0\u00bb ou \u00ab\u00a0neutre pour le climat\u00a0\u00bb – de telles d\u00e9clarations sur la durabilit\u00e9 des produits ne devraient \u00eatre autoris\u00e9es que si elles ont \u00e9t\u00e9 approuv\u00e9es par des certifications reconnues ou par les autorit\u00e9s. C’est ce qu’ont d\u00e9cid\u00e9 les d\u00e9put\u00e9s du Parlement europ\u00e9en. Ils souhaitent \u00e9viter que les produits soient pr\u00e9sent\u00e9s comme plus \u00e9cologiques qu’ils ne le sont en r\u00e9alit\u00e9. En Suisse aussi, des efforts similaires sont en cours : avec la r\u00e9vision de la loi sur le CO2<\/a>, il est \u00e9galement question que les indications sur soi-m\u00eame, ses marchandises, ses \u0153uvres ou ses prestations en ce qui concerne la pollution climatique caus\u00e9e soient \u00e9galement \u00e9tay\u00e9es par des bases objectives et v\u00e9rifiables. Vers l’article.<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

\u00c9dition du : 31.01.2024 Des discussions \u00e0 venir au sein du Conseil municipal de Berne aux d\u00e9cisions de la commission du Conseil national en passant par les efforts du Parlement europ\u00e9en : la publicit\u00e9 est un sujet de discussion pr\u00e9sent \u00e0 tous les niveaux politiques. <\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[12],"tags":[],"class_list":["post-4996","post","type-post","status-publish","format-standard","hentry","category-nouvelles"],"yoast_head":"\nNews-Politiques : La publicit\u00e9 dans le collimateur de la r\u00e9glementation - KS\/CS Communication Suisse<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ks-cs.ch\/fr\/la-publicite-dans-le-collimateur-de-la-reglementation\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News-Politiques : La publicit\u00e9 dans le collimateur de la r\u00e9glementation - 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