{"id":3667,"date":"2023-06-12T13:38:49","date_gmt":"2023-06-12T11:38:49","guid":{"rendered":"https:\/\/ks-cs.ch\/?p=3667"},"modified":"2023-06-14T14:15:06","modified_gmt":"2023-06-14T12:15:06","slug":"49-nouveaux-specialistes-en-communication-pour-la-branche-publicitaire","status":"publish","type":"post","link":"https:\/\/ks-cs.ch\/fr\/49-nouveaux-specialistes-en-communication-pour-la-branche-publicitaire\/","title":{"rendered":"49 nouveaux Sp\u00e9cialistes en communication pour la branche publicitaire"},"content":{"rendered":"<p>En Suisse al\u00e9manique, plus de 74% des candidats ont r\u00e9ussi, en Suisse romande environ 60%. Le taux de r\u00e9ussite de 65% qui en r\u00e9sulte pour l&rsquo;ensemble de la Suisse parle de lui-m\u00eame. La promotion de sp\u00e9cialistes en communication se caract\u00e9rise par un grand savoir-faire dans les trois mati\u00e8res principales que sont la communication, les m\u00e9dias et la r\u00e9alisation\/production. C&rsquo;est la seule formation suisse qui offre un si large m\u00e9lange de comp\u00e9tences pour les professionnels en marketing, publicit\u00e9 et communication. La s\u00e9lection claire entre r\u00e9ussite et \u00e9chec donne, tout particuli\u00e8rement, \u00e0 cet examen f\u00e9d\u00e9ral un grand cr\u00e9dit depuis de nombreuses ann\u00e9es. Les entreprises de communication, les agences et les m\u00e9dias appr\u00e9cient beaucoup la formation et les comp\u00e9tences pratiques qui en d\u00e9coulent.<\/p>\n<p><strong>T\u00e2ches pertinentes pour la pratique<\/strong><br \/>\nLors des examens pratiques de cette ann\u00e9e, les candidats ont notamment \u00e9labor\u00e9 un concept pour un film pour l&rsquo;Universit\u00e9 de Berne avec le slogan \u00ab\u00a0Le savoir cr\u00e9e de la valeur\u00a0\u00bb. Le film devait pr\u00e9senter l&rsquo;universit\u00e9 comme une institution leader, orient\u00e9e vers l&rsquo;avenir et pertinente pour la soci\u00e9t\u00e9.<\/p>\n<p><strong>Cinq laur\u00e9ats remarquables<\/strong><\/p>\n<p>Cette ann\u00e9e, Sandra Rapold (Bindella terra vite vita SA) et Raphael Urs Schaffner (neuzeichen AG) se partagent la premi\u00e8re place avec une note finale exceptionnelle de 5,4. May Gisler (Carlit + Ravensburger AG) les suit \u00e0 la troisi\u00e8me place avec une note finale de 5,3. Maxime Chabloz (Agence Trio) et Nadine Leuenberger (Association suisse des droguistes) se partagent quant \u00e0 eux la quatri\u00e8me place avec une note finale de 5,2. KS\/CS Communication Suisse les f\u00e9licite pour ces performances remarquables.<\/p>\n<p>Pour la premi\u00e8re fois, les examens \u00e9crits se sont d\u00e9roul\u00e9s sur des ordinateurs portables mis \u00e0 disposition. Les personnes int\u00e9ress\u00e9es trouveront plus d&rsquo;informations sur la formation continue en communication sur le site Internet de <a href=\"https:\/\/ks-cs.ch\/fr\/offre\/examens\/\">KS\/CS<\/a>.<\/p>\n<figure id=\"attachment_3700\" aria-describedby=\"caption-attachment-3700\" style=\"width: 740px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-3700 size-full\" src=\"https:\/\/ks-cs.ch\/wp-content\/uploads\/2023\/06\/Bildschirmfoto-2023-06-12-um-16.06.50.png\" alt=\"\" width=\"740\" height=\"176\" srcset=\"https:\/\/ks-cs.ch\/wp-content\/uploads\/2023\/06\/Bildschirmfoto-2023-06-12-um-16.06.50.png 740w, https:\/\/ks-cs.ch\/wp-content\/uploads\/2023\/06\/Bildschirmfoto-2023-06-12-um-16.06.50-300x71.png 300w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><figcaption id=\"caption-attachment-3700\" class=\"wp-caption-text\">(de g. \u00e0 dr.) Raphael Urs Schaffner, Sandra Rapold, Nadine Leuenberger, May Gisler, Maxime Chabloz<\/figcaption><\/figure>\n<p><strong>Contact:<br \/>\n<\/strong>Vera Baldo-Tschan<strong><br \/>\n<\/strong>Direction des affaires publiques et de la communication<strong><br \/>\n<\/strong><a href=\"mailto:baldo-tschan@ks-cs.ch\">baldo-tschan@ks-cs.ch<\/a><strong><br \/>\n<\/strong>+41 79 586 66 36<\/p>\n<p>&nbsp;<\/p>\n<p><strong>A propos:<\/strong><br \/>\nLa formation et la formation continue sont l&rsquo;une des pr\u00e9occupations majeures de KS\/CS Communication Suisse. L&rsquo;association fa\u00eeti\u00e8re de la communication commerciale en Suisse organise notamment, sur mandat de la Conf\u00e9d\u00e9ration, les examens professionnels f\u00e9d\u00e9raux pour les sp\u00e9cialistes de la communication ainsi que l&rsquo;examen professionnel sup\u00e9rieur pour les responsables de la communication. Chaque ann\u00e9e, jusqu&rsquo;\u00e0 100 candidats passent ces examens. Dans ce contexte, KS\/CS soutient tous les efforts visant \u00e0 renforcer le syst\u00e8me de formation dual et \u00e0 rendre ses dipl\u00f4mes comparables au niveau international.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zurich, le 12 juin 2023. Pour 65% des 75 candidats au total en Suisse al\u00e9manique et en Suisse romande, l&rsquo;examen f\u00e9d\u00e9ral de Sp\u00e9cialiste en communication, organis\u00e9 chaque ann\u00e9e par KS\/CS Communication Suisse, a \u00e9t\u00e9 couronn\u00e9 de succ\u00e8s en 2023. <\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[27],"tags":[],"class_list":["post-3667","post","type-post","status-publish","format-standard","hentry","category-communique-de-presse"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>49 nouveaux Sp\u00e9cialistes en communication pour la branche publicitaire - KS\/CS Communication Suisse<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ks-cs.ch\/fr\/49-nouveaux-specialistes-en-communication-pour-la-branche-publicitaire\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"49 nouveaux Sp\u00e9cialistes en communication pour la branche publicitaire - KS\/CS Communication Suisse\" \/>\n<meta property=\"og:description\" content=\"Zurich, le 12 juin 2023. Pour 65% des 75 candidats au total en Suisse al\u00e9manique et en Suisse romande, l&#039;examen f\u00e9d\u00e9ral de Sp\u00e9cialiste en communication, organis\u00e9 chaque ann\u00e9e par KS\/CS Communication Suisse, a \u00e9t\u00e9 couronn\u00e9 de succ\u00e8s en 2023.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ks-cs.ch\/fr\/49-nouveaux-specialistes-en-communication-pour-la-branche-publicitaire\/\" \/>\n<meta property=\"og:site_name\" content=\"KS\/CS Communication Suisse\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-12T11:38:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-14T12:15:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ks-cs.ch\/wp-content\/uploads\/2023\/06\/Bildschirmfoto-2023-06-12-um-16.06.50.png\" \/>\n<meta name=\"author\" content=\"Hendrik Fischer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hendrik Fischer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ks-cs.ch\\\/fr\\\/49-nouveaux-specialistes-en-communication-pour-la-branche-publicitaire\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ks-cs.ch\\\/fr\\\/49-nouveaux-specialistes-en-communication-pour-la-branche-publicitaire\\\/\"},\"author\":{\"name\":\"Hendrik Fischer\",\"@id\":\"https:\\\/\\\/ks-cs.ch\\\/fr\\\/#\\\/schema\\\/person\\\/757c9eea7858086d44d1a415e371e005\"},\"headline\":\"49 nouveaux Sp\u00e9cialistes en communication pour la branche publicitaire\",\"datePublished\":\"2023-06-12T11:38:49+00:00\",\"dateModified\":\"2023-06-14T12:15:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ks-cs.ch\\\/fr\\\/49-nouveaux-specialistes-en-communication-pour-la-branche-publicitaire\\\/\"},\"wordCount\":463,\"publisher\":{\"@id\":\"https:\\\/\\\/ks-cs.ch\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ks-cs.ch\\\/fr\\\/49-nouveaux-specialistes-en-communication-pour-la-branche-publicitaire\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ks-cs.ch\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/Bildschirmfoto-2023-06-12-um-16.06.50.png\",\"articleSection\":[\"Communiqu\u00e9 de presse\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ks-cs.ch\\\/fr\\\/49-nouveaux-specialistes-en-communication-pour-la-branche-publicitaire\\\/\",\"url\":\"https:\\\/\\\/ks-cs.ch\\\/fr\\\/49-nouveaux-specialistes-en-communication-pour-la-branche-publicitaire\\\/\",\"name\":\"49 nouveaux Sp\u00e9cialistes en communication pour la branche publicitaire - 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