{"id":1084,"date":"2021-03-12T13:17:05","date_gmt":"2021-03-12T12:17:05","guid":{"rendered":"https:\/\/ks-cs.ch\/engagement-pour-un-secteur-publicitaire-frais-et-attrayant\/"},"modified":"2022-10-26T11:27:08","modified_gmt":"2022-10-26T09:27:08","slug":"engagement-en-faveur-dune-branche-de-la-communication-dynamique-et-attrayante","status":"publish","type":"post","link":"https:\/\/ks-cs.ch\/fr\/engagement-en-faveur-dune-branche-de-la-communication-dynamique-et-attrayante\/","title":{"rendered":"Engagement en faveur d\u2019une branche de la communication dynamique et attrayante"},"content":{"rendered":"

Dans sa s\u00e9ance du 12 mars 2021 le Conseil de la Communication pr\u00e9sid\u00e9e par l\u2019ex Conseiller aux Etats Filippo Lombardi avait accept\u00e9 l\u2019orientation et les priorit\u00e9s pour le futur de l\u2019association. Ces derniers mois, un task force men\u00e9e par Peter Felser, a ainsi \u00e9labor\u00e9 un nouveau cadre; la fa\u00eeti\u00e8re s\u2019engage pour une r\u00e9glementation de la publicit\u00e9 aussi libre que possible. Les conditions cadres de l’industrie doivent \u00eatre attrayantes pour les jeunes talents et permettre la cr\u00e9ation de nouveaux emplois. En cons\u00e9quence, l’association se concentrera sur les questions de l\u00e9gislation, d’autor\u00e9gulation de la branche et sur l\u2019image de la publicit\u00e9 aupr\u00e8s du public. \u00c0 cette fin, KS\/CS entend travailler en \u00e9troite collaboration avec d’autres associations du secteur et lancer ses propres initiatives. La Commission des Examens a, quant \u00e0 elle, \u00e9t\u00e9 restructur\u00e9e et r\u00e9int\u00e9gr\u00e9e au sein m\u00eame de l’association, de fa\u00e7on \u00e0 assurer les futurs \u00e9preuves.<\/p>\n

Visibilit\u00e9 renforc\u00e9e<\/h3>\n

KS\/CS coordonnera ses activit\u00e9s avec le processus parlementaire par le biais de groupes de travail th\u00e9matiques. Ainsi, un \u00abComit\u00e9 pour la R\u00e9gulation\u00bb a d\u00e9j\u00e0 commenc\u00e9 ses travaux en novembre dernier. KS\/CS augmentera \u00e9galement sa visibilit\u00e9, notamment sur les m\u00e9dias sociaux avec des actions sp\u00e9cifiques pour les diff\u00e9rents groupes cibles. L\u2019association vient d\u2019ailleurs d\u2019effectuer une premi\u00e8re session \u00abtest\u00bb sur Clubhouse.<\/p>\n

Elargissement du Comit\u00e9<\/h3>\n

Afin de mettre en \u0153uvre cette strat\u00e9gie, le nouveau Comit\u00e9, qui sera \u00e9lu lors de l’Assembl\u00e9e G\u00e9n\u00e9rale du 7 mai prochain, sera \u00e9largi. En plus d’une repr\u00e9sentation r\u00e9gionale \u00e9quilibr\u00e9e, de jeunes repr\u00e9sentants des annonceurs, des agences et des m\u00e9dias seront \u00e9galement int\u00e9gr\u00e9s. J\u00fcrg Bachmann sera propos\u00e9 comme nouveau Pr\u00e9sident de l\u2019association fa\u00eeti\u00e8re et devrait succ\u00e9der \u00e0 l\u2019ancien conseiller aux Etats, Filippo Lombardi, propos\u00e9 comme Pr\u00e9sident d’honneur.<\/p>\n

Assembl\u00e9e g\u00e9n\u00e9rale uniquement en ligne<\/h3>\n

Le Conseil de la Communication a pris connaissance des rapports et des comptes annuels 2020 pour l\u2019association centrale, les r\u00e9gions et la Commission des Examens, ainsi que du budget 2021. Le Pr\u00e9sidium proposera encore aux membres une modification des statuts. Cette ann\u00e9e, l’Assembl\u00e9e G\u00e9n\u00e9rale se tiendra le 7 mai, malheureusement sans pr\u00e9sence physique des membres et uniquement en ligne en raison des restrictions impos\u00e9es par les directives sanitaires actuelles.<\/p>\n

Thomas Meier
\nBR\/SPRV
\nCharge\u0301 de communication<\/p>\n

KS\/CS Kommunikation Schweiz \/ Communication Suisse \/ \u2028Comunicazione Svizzera \/ Communication Switzerland<\/strong>
\nAssociation fa\u00eeti\u00e8re de la communication commerciale
\nErnastrasse 22, 8004 Z\u00fcrich
\nDirect: +41 44 201 20 02<\/a> | KS\/CS: +41 44 211 40 11<\/a> | Mobile: +41 79 674 30 74\u2028<\/a>
\nthomas.meier@ks-cs.ch<\/a>
\n\u2028www.ks-cs.ch\u2028<\/a>
\nTwitter<\/a><\/p>\n

KS\/CS Communication Suisse est l\u2019association fa\u00eeti\u00e8re de la communication commerciale. Elle d\u00e9fend les int\u00e9r\u00eats des annonceurs et des preneurs d\u2019ordres, respectivement des entreprises de m\u00e9dias ainsi que des agences de publicit\u00e9\u0301, et repr\u00e9sente un secteur vital de l\u2019\u00e9conomie suisse avec pr\u00e8s de 38’000 employ\u00e9s. Sur le plan politique, KS\/CS vise une l\u00e9gislation lib\u00e9rale. En tant que donatrice et membre fondateur de la Commission Suisse pour la Loyaut\u00e9\u0301, elle s\u2019engage \u00e0 veiller \u00e0 ce que la publicit\u00e9\u0301 soit licite, conforme \u00e0 la v\u00e9rit\u00e9\u0301 et non discriminatoire. KS\/CS s\u2019engage \u00e9galement pour la formation et la formation continue de la branche et met en \u0153uvre, sur mandat de la Conf\u00e9d\u00e9ration, les examens professionnels f\u00e9d\u00e9raux correspondants.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Zurich, le 12 mars 2021 \u2013 KS\/CS Communication Suisse, l\u2019association fa\u00eeti\u00e8re de la branche de la communication, souhaite se concentrer sur le renforcement de la place de la publicit\u00e9 en Suisse. L\u2019importance de la communication, facteur cl\u00e9 de l\u2019\u00e9conomie, doit \u00eatre soulign\u00e9e. Le Comit\u00e9 sera \u00e9largi et J\u00fcrg Bachmann sera propos\u00e9 comme nouveau Pr\u00e9sident de l\u2019association.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[27],"tags":[],"class_list":["post-1084","post","type-post","status-publish","format-standard","hentry","category-communique-de-presse"],"yoast_head":"\nEngagement en faveur d\u2019une branche de la communication dynamique et attrayante - KS\/CS Communication Suisse<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ks-cs.ch\/fr\/engagement-en-faveur-dune-branche-de-la-communication-dynamique-et-attrayante\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Engagement en faveur d\u2019une branche de la communication dynamique et attrayante - KS\/CS Communication Suisse\" \/>\n<meta property=\"og:description\" content=\"Zurich, le 12 mars 2021 \u2013 KS\/CS Communication Suisse, l\u2019association fa\u00eeti\u00e8re de la branche de la communication, souhaite se concentrer sur le renforcement de la place de la publicit\u00e9 en Suisse. 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