Europa und International

Rahmenbedingungen, Einschränkungen, Gesetze und Werbeverbote in Europa und International

Europa

IAA News Europe

- Ausgabe Juni 2012
- Ausgabe Nov/Dez 2011
- Ausgabe Sept/Okt 2011
- Ausgabe Juni 2011

IAA EU Insight

- Ausgabe Frühling 2012 (PDF)
- Ausgabe November 2011

Self Regulation

Cosmetics Europe

Launch of the Cosmetics Europe Guiding Principles on Self Regulation in Advertising
- Charter of responsible advertising

- Guiding principals

International

News über Rahmenbedingungen, Einschränkungen, Gesetze und Werbeverbote — International

ICC - International Chamber of Commerce

ICC newly consolidated Code on Advertising and Marketing Communication:

Online Version: www.codescentre.com

ICC newly consolidated Code on Advertising and Marketing Communication (PDF, 9.8 MB)

 

Useful Links:

Advertising & Children

Advertising Education Forum- News and views on advertising to children in Europe
CARU- Children's Advertising Review Unit
Childrens' Programme- The children's programme of the UK Advertising Association
Quebec Regulations on Advertising to Children
Responsible Advertising and Children- Ensuring responsible marketing commmunications

Advertising & Marketing News

ACT Responsible- Advertising Community Together - is a non-profit initiative. Its goal is to federate, promote and inspire responsible communication on sustainability, equitable development and social responsibility.
AdWeek- Provides a regional focus on the advertising industry’s creative process, account changes and decision makers.
ClickZ.com- E-commerce, wireless technology, and advertising.
PR News- The PR Group at Access Intelligence, LLC delivers informational products, learning and training opportunities, awards programs, and industry networking to PR and communication professionals.
The Internationalist- For advertising, marketing, and media professionals.

Advertising & Research

Brandchannel.com- News and views on branding.
Colloquy- COLLOQUY comprises a collection of resources devoted to the global loyalty marketing industry.
Gallup- Provides data-driven news based on U.S. and world polls, daily tracking and public opinion research.
WARC.com- World Advertising Research Center.

Advertising Awards

AdForum- AdForum has teamed up with advertising award competitions worldwide to provide online access to the world's best communications executions.
New York Festivals- International Awards Group recognizing and honoring ‘The World’s Best Work’ in media advertising.
One Club- Pencil Awards honors creativity in advertising.
Web Marketing Association, Inc.- The producer of the WebAward Competition.
Webby Awards- The best web sites selected by the International Academy of Digital Arts and Sciences (IADAS) judges.
Internationalist Magazine Awards - including case histories of innovative winners

Associations

American Advertising Federation (AAF)
Art Directors Club (ADC) global
Asian Federation of Advertising Associations (AFAA)
European Advertising Standards Alliance (EASA)
Association of National Advertisers (ANA)
World Federation of Advertisers (WFA)

Blogs

WARC blog- Blog by the World Advertising Research Center.

Brand Building

Brandchannel.com- News and views on branding.
Brandidentityguru.com- Brand Identity Guru (BIG) is a strategic brand development company.

Careers & Jobs in Advertising

Advertising and Media Jobs - From Nationjob Networ
B2B Marketing Jobs- A job board dedicated to marketing practitioners working within B2B marketing in the UK and oversea
Careerbuilder.com- Has the largest online job site in the U.S.
CreativeCentral.com- Jobs for creative, executive, medical, and high tech professionals.
Marketingjobs.com Primarily US and Canada.

Classroom Resources

Advertising Educational Foundation- Provides educational content to enrich the understanding of advertising and its role in culture, society and the economy.
Campus Technology- Technology enhancing teaching.
Convergys- Global E-learning solutions.

Consumer Resources

Better Business Bureau- USA.
Commercial Alert- Ralph Nader's organization against harmful, immoral or intrusive advertising & marketing, and commercialism.
Consumer Review- Written for and by Consumers.
Epinions.com- Consumer advice and reviews on products, services, and media
Global Test Market- Consumers from around the world participate in the development of new products.

Education

List of IAA Accredited Institutes (PDF)

History & Museums

Ad Access- Duke University's large collection of print from 1911-1955.
History of Advertising Trust- Based in the UK
The Paley Center for Media (formerly the Museum of Television & Radio)
Nineteenth Century Advertising- Presented by Harper's Weekly

Internet

Emarketer.com- The world's leading provider of e business statistics, trends, and analysis.
Infoworld.com- Global e-commerce and technology news.

Interactive Advertising Bureau- IAB is comprised of more than 500 leading media and technology companies.
The Advertising Research Foundation- (ARF) An open forum where the best of advertising gather to exchange ideas and research strategies.

Media Planning & Buying

AC Nielsen- Media and Entertainment.
Mediafinder- Comprehensive database of US and Canada print media.
Audit Bureau of Circulations

Self Regulation, Law and Ethics

International Chamber of Commerce.
Advertising Standards Authority- Ireland
Advertising Standards Authority- UK
The World Intellectual Property Organization (WIPO)- The United Nations agency dedicated to the use of intellectual property.
National Advertising Review Board

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